Zumper
modified
19 Hours Ago

Highlights

  • Pet Friendly
  • Hardwood floors
  • One off street parking spot
  • Heat and hot water included
  • Ample street parking
  • High ceilings

Location

40 Rowley St, Rochester, NY 14607, USA|Park Avenue
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Tour 40 Rowley St. aka w/City: 54 Harvard St

Contact

Management

South Wedge Properties, LLC

Leasing office

(585) 732-2700

Property Overview

The property at 40 Rowley St. (54 Harvard St.) receives a high Zumper Expert Rating of 9 out of 10, reflecting its competitive pricing and appealing amenities, including hardwood floors and included heat and hot water. With an outstanding location rating of 9/10, residents enjoy easy access to local restaurants, cultural centers, and parks, making it ideal for active lifestyles. Additionally, its pet-friendly surroundings and numerous event hubs enhance the overall living experience, underscoring its value as a desirable rental option.

This summary uses Zumper’s proprietary data. “Zumper Expert Ratings,” “Things you’ll love,” and “Great for” are based on our internal analyses of market trends and renter insights.

Zumper Expert Rating

9.0
Excellent
40 Rowley St. aka w/City: 54 Harvard St is an excellent find, offering residents a superior living experience with a wide range of desirable features. Residents will particularly enjoy knowing that this property rated highest in Price and Location, which help to make this rental a great place to call home.

Things you’ll love

  • Pet friendly

Great for

  • Social life
  • Pet owners

Floor plans

1BR/1.0BA1 bed1 bath$995 /mo1 unit availableNice 1-Bedroom Apartment in the Desirable Lido Building. Walking Distance to the Shops, Restaurants, and Bars Located on Park Ave. and Monroe Ave. 10 Minute Drive from The U of R, Strong Hospital, and Downtown. Less than a Mile to I-490. Amenities Include: * Heat and Hot Water Included * Hardwood Floors * High Ceilings * Custom Built-ins * Ample street parking; One off street parking spot available ($25/mo) * On-site Digital Laundry * Most Pets Welcome (some breed restrictions) **Requirements** Income must gross 3X monthly rent ($2985); Credit must be at or above 625; One year of rental history--See tenant qualifications for details @ www myprettyhomes com Minimum lease term 12 months Please do not apply until you have viewed the unit. To schedule a showing please contact 585-732-2700 ***WE COMPLY WITH FAIR HOUSING LAWS***

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Amenities for 40 Rowley St. aka w/City: 54 Harvard St

Apartment Amenities

Central HeatHeat and Hot Water Included
Heating

Building

Cats OKDogs OK
Units, floor plans, amenities, dimensions, details, availability, and prices may be approximate and subject to change. Please contact a community representative for more information.

Policies and fees

Dog policy

Allowed 

Cat policy

Allowed 

Contact for more information on pet policy.

Building details

Property details

Units12
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About 40 Rowley St. aka w/City: 54 Harvard St

HomeApartments in RochesterPark Avenue 40 Rowley St. aka w/City: 54 Harvard St

Nice 1-Bedroom Apartment in the Desirable Lido Building. Walking Distance to the Shops, Restaurants, and Bars Located on Park Ave. and Monroe Ave. 10 Minute Drive from The U of R, Strong Hospital, and Downtown. Less than a Mile to I-490. Amenities Include: * Heat and Hot Water Included * Hardwood Floors * High Ceilings * Custom Built-ins * Ample street parking; One off street parking spot available ($25/mo) * On-site Digital Laundry * Most Pets Welcome (some breed restrictions) **Requirements** Income must gross 3X monthly rent ($2985); Credit must be at or above 625; One year of rental history--See tenant qualifications for details @ www myprettyhomes com Minimum lease term 12 months Please do not apply until you have viewed the unit. To schedule a showing please contact 585-732-2700 ***WE COMPLY WITH FAIR HOUSING LAWS***


Zumper Expert Rating

Our expert rating is based on a weighted average score of property attributes that renters care about most: price, amenities, location, quality, and trust.
9.0
/10
Excellent
40 Rowley St. aka w/City: 54 Harvard St is an excellent find, offering residents a superior living experience with a wide range of desirable features. Residents will particularly enjoy knowing that this property rated highest in Price and Location, which help to make this rental a great place to call home.
How we rated 40 Rowley St. aka w/City: 54 Harvard St
Price·10A score that weighs the cost and location of the property, which we calculate by comparing rent prices of recent units to the median price of nearby rentals, adjusting for overall quality and features.
40 Rowley St. aka w/City: 54 Harvard St offers an excellent balance between price and value. It's priced competitively for its amenities, location, and other key features. Compared to the median price per bedroom in the area, this property is less than, or about the same as, nearby rentals, so residents can expect great value without too many compromises on their desired standard of living.
Amenities·8A score based on the amenities offered at this property compared to other rentals in the area. We consider the quantity, quality, and popularity of features both on site and within the units.
With multiple in-demand amenities, 40 Rowley St. aka w/City: 54 Harvard St is committed to enhancing the renting experience. And while it may have fewer total conveniences and features than similar rentals nearby, it remains a top choice for renters wanting an specific standard of living.
Location·9A score based on proximity and ease of access to shops, restaurants, schools, and public transportation while considering the desirability of the area.
40 Rowley St. aka w/City: 54 Harvard St is exceptional when it comes to location and conveniences. Communication with management or leasing staff is usually quick and easy and they often use advanced scheduling and communication tools to streamline the process. The location of this property offers easy access to popular points of interest in the area and options for getting around.
Quality·9A score based on what makes the property stand out, such as luxury features, unique offerings, age of the building, and our ability to verify the accuracy of these details.
40 Rowley St. aka w/City: 54 Harvard St has a few standout characteristics that set it apart from similar properties nearby. Having both verified status and features that cater to discerning renters, this is a great option for renters looking for a specific and exceptional lifestyle.
Trustworthiness·8A score based on the accuracy, completeness, recency, and usefulness of the information provided by this property, so you can trust that what you see is what you get.
The level of transparency this property provides distinguishes it as a great rental. With a high attention to detail and desirable features, renters can be sure they will get an accurate picture of their potential new home.

40 Rowley St. aka w/City: 54 Harvard St is great for:

Social life

  • 258 restaurants within 1 mile of this property
  • 128 museums, art galleries, or cultural centers within 1 mile
  • 63 local event hubs within 1 mile
  • 44 theaters, music venues, or sports arenas nearby

Pet owners

  • 11 pet supply stores near the property
  • 5 pet grooming services nearby
  • 2 pet hospitals in the area

Property highlights

We compared every listing in the surrounding area to determine which amenities are most common. If a building lacks an amenity that most others in the area have, it is a con. If a building has an amenity most others in the area do not, it is a pro. Similarly, price, schools, and size are calculated relative to the size, price, and distance to schools of the other properties nearby.

How 40 Rowley St. aka w/City: 54 Harvard St compares to other nearby properties.

Positives

Pet friendly
This property allows pets

Considerations

Lacks images
Fewer than 10 photos available for this location

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Rent trends in Park Avenue

1-bedroom apartments at 40 Rowley St. aka w/City: 54 Harvard St cost about 17% less than the average rent price for 1-bedroom apartments in Park Avenue.

Median rents as of Sep 6 2025.
Park Avenue
Rochester
A table of studio rental data trends in Rochester
MonthMedian Rent
September 2023$906
October 2023$904
November 2023$900
December 2023$894
January 2024$851
February 2024$874
March 2024$909
April 2024$912
May 2024$925
June 2024$914
July 2024$925
August 2024$920
September 2024$918
October 2024$926
November 2024$924
December 2024$923
January 2025$938
February 2025$931
March 2025$929
April 2025$912
May 2025$919
June 2025$897
July 2025$889
August 2025$890
September 2025$895
A table of studio rental data trends in Park Avenue
MonthMedian Rent
September 2023$837
October 2023$782
November 2023$759
December 2023$899
January 2024$837
February 2024$760
March 2024$749
April 2024$864
May 2024$804
June 2024$815
July 2024$846
August 2024$907
September 2024$844
October 2024$847
November 2024$897
December 2024$973
January 2025$941
February 2025$896
March 2025$896
April 2025$880
May 2025$897
June 2025$825
July 2025$825
August 2025$824
September 2025$850

Affordability calculator

Can I afford to live at 40 Rowley St?

Bedrooms

1 bedroom

Rent-to-income ratio

30%

Slide to adjust the percentage of your monthly income you are willing to spend on rent.
The general rule of thumb is to spend around 30% or less of your income on rent.
Recommended income

$39,800/yr

With your selected rent-to-income ratio, you'd ideally want to make $39,800 annually to afford this 1-bedroom monthly rent price of $995.
For more information on rent affordability, visit our rent calculator.

Schools near 40 Rowley St. aka w/City: 54 Harvard St

School 23-Francis Parker

170 barrington st

rochester, NY, 14607

PK, K-6Public
C+

School 58-World of Inquiry School

200 university ave

rochester, NY, 14605

PK, K-12Public
C+

School 53 Montessori Academy

625 scio st

rochester, NY, 14605

PK, K-6Public
C

Joseph C. Wilson Foundation Academy

200 genesee st

rochester, NY, 14611

K-8Public
C-

School 54-Flower City Community School

36 otis st

rochester, NY, 14606

PK, K-6Public
C-
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Internet available near 40 Rowley St. aka w/City: 54 Harvard St

Neighborhood

Park Avenue | Rochester, NY

NEIGHBORHOOD VIBE
Peaceful and quiet
Noise-canceling headphones not required in this mostly noise free area.

Getting around Rochester near 40 Rowley St

Walking

8/10
No car? No problem. Everything you need is within a few blocks.

Driving

7/10
This area is close to freeways and has adequate parking options.

Cycling

6/10
More spots are within biking distance and some roads are cyclist-friendly.

Transit

5/10
Frequent public transit options are within walking distance.

Points of interest for 40 Rowley St, Rochester

Groceries

9/10
At least one grocery store within a few minutes' walk

Shopping

6/10
Variety of shops within walking distance

Cafes

6/10
Some cafés within walking distance

Restaurants

7/10
Variety of restaurants within walking distance

Primary schools

9/10
At least one elementary school within a 10-minute walk

High schools

8/10
At least one high school within a 10-minute walk

Parks

8/10
Large amount of park space nearby

Nightlife

7/10
Variety of bars within walking distance

Explore the area around 40 Rowley St

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210 Park Ave
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288 Monroe Ave
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Cheesy Eddie's
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