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modified
Updated 14 Hours Ago

Highlights

  • Pet Friendly
  • Hardwood floors
  • Modern kitchen
  • In-unit laundry
  • Stainless steel appliances
  • Professionally managed
  • Modern finishes

Location

320 W Wilson St, Madison, WI 53703, USA|Downtown Madison
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Contact

Management

Willow & Key, LLC

Leasing office

(608) 294-1444

Property Overview

320 W Wilson St has a strong overall rating of 8.6 out of 10, with especially high marks for price, amenities, and location, plus solid trustworthiness. Notable features include hardwood floors, a modern kitchen, in-unit laundry, stainless steel appliances, and modern finishes, while its nearby parks, transit, restaurants, and pet and wellness options make it stand out for convenient living, social life, work from home, and sustainability.

This summary uses Zumper’s proprietary data. “Zumper Expert Ratings,” “Things you’ll love,” and “Great for” are based on our internal analyses of market trends and renter insights.

Zumper Expert Rating

8.0
Very Good
With a solid 8 out of 10 overall, 320 W Wilson St is a great option for renters. While some aspects, like Quality, might not be as distinguished as other properties nearby, 320 W Wilson St has a number of attractive features—namely its Amenities— so you can be assured your rent will come with a high standard of living.

Things you’ll love

  • Middle school nearby
  • Dishwasher
  • Images Available

Great for

  • Social life
  • Eco living
  • Work-from-home

Floor plans

2BR/1.0BA2 bed1 bath1,000 sqft$1,895 /mo1 unit availableWelcome to Unit 3 — a unique and charming 2 bedroom, 1 bathroom apartment featuring in-unit laundry, beautiful hardwood floors, and a one-of-a-kind turret space that adds distinctive character and architectural charm. This bright upper-level apartment combines cozy historic details with modern conveniences, including an updated kitchen, spacious living areas, and private in-unit laundry. The turret room creates a standout flex space perfect for a reading nook, office, creative studio, or additional lounge area. Located near downtown, campus, restaurants, and local amenities, this home offers an ideal mix of personality, comfort, and convenience. Features include: • 2 bedrooms / 1 bathroom • In-unit washer and dryer • Unique turret feature space • Hardwood floors throughout • Updated kitchen with modern finishes • Spacious layout with abundant natural light • Convenient central location Professionally managed by Willow & Key. Utility information: Tenants are responsible for electric, plus $45/person/month for heat & water/sewer. For questions, availability, or to schedule a showing, please contact Willow & Key. We’re happy to help you find a space that feels like home. Willow & Key 608-294-1444 **** willowandkeyco. com
3BR/1.0BA3 bed1 bath950 sqft$2,295 /mo1 unit availableWelcome to Unit 2A — a spacious and character-filled 3 bedroom, 1 bathroom apartment featuring beautiful original hardwood floors, exposed brick accents, and a warm, inviting layout full of historic charm. This upper-level unit offers generous living space with large bedrooms, abundant natural light, and a thoughtfully updated kitchen with modern cabinetry, stainless steel appliances, and ample storage. The exposed brick details and original woodwork create a unique blend of classic Madison character and modern comfort. Conveniently located near downtown, campus, restaurants, and local shops, this apartment offers both charm and practicality in one of the city’s most walkable neighborhoods. Features include: • 3 spacious bedrooms • Updated kitchen with stainless steel appliances • Exposed brick accents and original hardwood floors • Large living areas with abundant natural light • Historic character throughout • Convenient central location Professionally managed by Willow & Key. Utility information: Tenants are responsible for electric, plus $25/person/month for heat & water/sewer. For questions, availability, or to schedule a showing, please contact Willow & Key. We’re happy to help you find a space that feels like home. Willow & Key 608-294-1444 **** willowandkeyco. com

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Amenities for 320 W Wilson St

Apartment Amenities

Dryer

Appliances

DishwasherIn-Unit Laundry
OvenRange
Range/OvenRefrigerator

Building

Cats OKDogs OK

Services

Trash and Recycling
Units, floor plans, amenities, dimensions, details, availability, and prices may be approximate and subject to change. Please contact a community representative for more information.

Policies and fees

Applicants

Applicants

One-time.

Contact Property

REQUIRED FEES

Security Deposit

One-time. Refundable.

Contact Property

Cat Policy

Allowed
Limit1

Questions about this property’s policies and fees?

Building details

Property details

Units4
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About 320 W Wilson St

HomeApartments in MadisonDowntown Madison 320 W Wilson St

Welcome to Unit 3 — a unique and charming 2 bedroom, 1 bathroom apartment featuring in-unit laundry, beautiful hardwood floors, and a one-of-a-kind turret space that adds distinctive character and architectural charm. This bright upper-level apartment combines cozy historic details with modern conveniences, including an updated kitchen, spacious living areas, and private in-unit laundry. The turret room creates a standout flex space perfect for a reading nook, office, creative studio, or additional lounge area. Located near downtown, campus, restaurants, and local amenities, this home offers an ideal mix of personality, comfort, and convenience. Features include: • 2 bedrooms / 1 bathroom • In-unit washer and dryer • Unique turret feature space • Hardwood floors throughout • Updated kitchen with modern finishes • Spacious layout with abundant natural light • Convenient central location Professionally managed by Willow & Key. Utility information: Tenants are responsible for electric, plus $45/person/month for heat & water/sewer. For questions, availability, or to schedule a showing, please contact Willow & Key. We’re happy to help you find a space that feels like home. Willow & Key 608-294-1444 **** willowandkeyco. com


Zumper Expert Rating

Our expert rating is based on a weighted average score of property attributes that renters care about most: price, amenities, location, quality, and trust.
8.0
/10
Very Good
With a solid 8 out of 10 overall, 320 W Wilson St is a great option for renters. While some aspects, like Quality, might not be as distinguished as other properties nearby, 320 W Wilson St has a number of attractive features—namely its Amenities— so you can be assured your rent will come with a high standard of living.
How we rated 320 W Wilson St
Price·8A score that weighs the cost and location of the property, which we calculate by comparing rent prices of recent units to the median price of nearby rentals, adjusting for overall quality and features.
Scoring a 8/10, 320 W Wilson St is a great option for renters looking for apartments in Downtown Madison. The rent is significantly lower than the median rent for the area, therefore this property is competitively priced for its location and its features. Residents here will find a home that meets their needs with few trade-offs.
Amenities·9A score based on the amenities offered at this property compared to other rentals in the area. We consider the quantity, quality, and popularity of features both on site and within the units.
320 W Wilson St goes above and beyond to provide sought-after conveniences and desirable perks, including pets allowed. Renters looking for popular or luxurious features will find them here—and for that reason, 320 W Wilson St receives one of the highest amenities scores.
Location·9A score based on proximity and ease of access to shops, restaurants, schools, and public transportation while considering the desirability of the area.
320 W Wilson St is exceptional when it comes to location and conveniences. Communication with management or leasing staff is usually quick and easy and they often use advanced scheduling and communication tools to streamline the process. The location of this property offers easy access to popular points of interest in the area and options for getting around.
Quality·6A score based on what makes the property stand out, such as luxury features, unique offerings, age of the building, and our ability to verify the accuracy of these details.
While 320 W Wilson St does not have many hallmark characteristics to highlight, it has some qualities and features that will resonate with a broad range of renters.
Trustworthiness·8A score based on the accuracy, completeness, recency, and usefulness of the information provided by this property, so you can trust that what you see is what you get.
The level of transparency this property provides distinguishes it as a great rental. With a high attention to detail and desirable features, renters can be sure they will get an accurate picture of their potential new home.

320 W Wilson St is great for:

Social life

  • 293 restaurants within 1 mile of this property
  • Areas nearby are accessible by walking
  • The area has transit options
  • Area has 46 parks and recreation options

Eco living

  • 46 parks within a mile
  • You can get around by foot in this area
  • Public transit available nearby
  • On-site recycling or composting options

Work-from-home

  • 8 coworking spaces or cafes within 1 mile
  • 4 internet service provider options nearby
  • Large windows for natural lighting
  • Quiet environment with little noise pollution

Property highlights

We compared every listing in the surrounding area to determine which amenities are most common. If a building lacks an amenity that most others in the area have, it is a con. If a building has an amenity most others in the area do not, it is a pro. Similarly, price, schools, and size are calculated relative to the size, price, and distance to schools of the other properties nearby.

How 320 W Wilson St compares to other nearby properties.

Positives

Middle school nearby
There is a middle school 0.1 mile away
Dishwasher
Dishwasher available in kitchen
Images Available
There are at least 10 photos of this address

Considerations

Greater distance from high schools
The nearest high school is farther than 1 mile away
Greater distance from grade schools
The nearest elementary school is farther than 1 mile away

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Rent trends in Downtown Madison

If you decide to upgrade your space, you can expect 2-bedrooms at 320 W Wilson St to be 23% less than the average for similarly sized apartments in Downtown Madison.

3-bedroom apartments at 320 W Wilson St cost about 7% less than the average rent price for 3-bedroom apartments in Downtown Madison.

Median rents as of Jul 11 2026.
Downtown Madison
Madison
A table of studio rental data trends in Madison
MonthMedian Rent
July 2024$1,335
August 2024$1,345
September 2024$1,313
October 2024$1,177
November 2024$1,205
December 2024$1,250
January 2025$1,248
February 2025$1,311
March 2025$1,304
April 2025$1,343
May 2025$1,334
June 2025$1,361
July 2025$1,391
August 2025$1,281
September 2025$1,140
October 2025$1,165
November 2025$1,195
December 2025$1,195
January 2026$1,217
February 2026$1,257
March 2026$1,267
April 2026$1,276
May 2026$1,213
June 2026$1,258
July 2026$1,283
A table of studio rental data trends in Downtown Madison
MonthMedian Rent
July 2024$1,075
August 2024$1,148
September 2024$1,136
October 2024$1,100
November 2024$1,122
December 2024$1,217
January 2025$1,223
February 2025$1,218
March 2025$1,196
April 2025$1,235
May 2025$1,280
June 2025$1,265
July 2025$1,288
August 2025$1,166
September 2025$1,125
October 2025$1,127
November 2025$1,181
December 2025$1,250
January 2026$1,242
February 2026$1,251
March 2026$1,250
April 2026$1,260
May 2026$1,105
June 2026$1,117
July 2026$1,115

Affordability calculator

Can I afford to live at 320 W Wilson St?

Bedrooms

Rent-to-income ratio

30%

Slide to adjust the percentage of your monthly income you are willing to spend on rent.
The general rule of thumb is to spend around 30% or less of your income on rent.
Recommended income

$75,800/yr

With your selected rent-to-income ratio, you'd ideally want to make $75,800 annually to afford this 2-bedrooms monthly rent price of $1,895.
For more information on rent affordability, visit our rent calculator.

Schools near 320 W Wilson St

4K PK Off Site

545 w dayton st

madison, WI, 53703

PKPublic

Franklin Elementary School

305 w lakeside st

madison, WI, 53715

PK, K-2Public
B+

Randall Elementary School

1802 regent st

madison, WI, 53726

3-5Public
A-

Forest Edge Elementary School

4848 brassica rd

fitchburg, WI, 53711

PK, K-6Public
A-

Mendota Mental Health Institution

301 troy dr

madison, WI, 53704

PK, K-12Public
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Internet available near 320 W Wilson St

Getting around Madison near 320 W Wilson St

Walking

7/10
Grab your reusable bags–many shops and stores are within walking distance.

Driving

4/10
This area is accessible to thoroughfares and has ample parking options.

Cycling

8/10
Peddling isn’t a problem with cyclist-friendly streets and bikeable destinations.

Transit

5/10
Frequent public transit options are within walking distance.

Points of interest for 320 W Wilson St, Madison

Groceries

8/10
At least one supermarket within a 10-minute walk

Shopping

4/10
Some shops within walking distance

Cafes

6/10
Some cafés within a few minutes’ walk

Restaurants

7/10
Variety of restaurants within a few minutes' walk

Primary schools

10/10
At least one elementary school within a 5-minute walk

High schools

10/10
At least one high school within a 5-minute walk

Parks

9/10
Very large amount of park space within a few minutes' walk

Nightlife

7/10
Several bars within a few minutes’ walk

Explore the area around 320 W Wilson St

Bassett Food Mart
41 S Bassett St
Capitol Centre Market
111 N Broom St
Triangle Market
302 State St
Royal Mart
340 State St
Fresh Madison Market
703 University Ave

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