Zumper
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Updated 6 Hours Ago

Highlights

  • Conveniently located
  • Spacious living area
  • Ample closet and storage space
  • Prime downtown location

Location

152 E Johnson St, Madison, WI 53703, USA|Downtown Madison
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Contact

Management

Willow & Key, LLC

Leasing office

(608) 292-4741 ext. 2

Property Overview

152 East Johnson St is rated highly overall, with strong marks for price, amenities, location, and trustworthiness. It stands out for its prime downtown setting, spacious living area, and ample closet and storage space, while also offering convenient access, walkability, transit, parks, dining, cultural spots, and fitness options.

This summary uses Zumper’s proprietary data. “Zumper Expert Ratings,” “Things you’ll love,” and “Great for” are based on our internal analyses of market trends and renter insights.

Zumper Expert Rating

8.6
Very Good
With a solid 8.6 out of 10 overall, 152 East Johnson St is a great option for renters. While some aspects, like Quality, might not be as distinguished as other properties nearby, 152 East Johnson St has a number of attractive features—namely its Price— so you can be assured your rent will come with a high standard of living.

Things you’ll love

  • Less expensive

Great for

  • Social life
  • Wellness
  • Work-from-home

Floor plans

1BR/1.0BA1 bed1 bath385 sqft$1,165 /mo1 unit available**Ask About Our Current Leasing Special** Qualified applicants may be eligible for a promotional rent credit of one to two months free on select units. Offer terms vary by property and are subject to application approval, lease execution, and move-in requirements. Reach out today for details and current availability. Enjoy classic Madison charm and an unbeatable downtown location in this spacious 1-bedroom, 1-bath apartment. Featuring hardwood floors, large windows, and an efficient layout, this inviting home offers a comfortable living space with plenty of natural light throughout. The separate bedroom provides privacy and flexibility, while the living area offers ample room for relaxing, studying, or working from home. Located just blocks from the Capitol Square, UW–Madison campus, restaurants, coffee shops, and entertainment, you'll have the best of downtown living right outside your door. Apartment Features: - 1 Bedroom / 1 Bathroom - Hardwood flooring - Large windows with abundant natural light - Spacious living area - Ample closet and storage space - Classic character and charm - Prime downtown Madison location Utility Information: Tenant responsible for $80/person/month for electric, heat, and water/sewer Conveniently located near campus, public transportation, shopping, dining, and nightlife, this apartment offers the perfect blend of comfort, character, and location. For questions, availability, or to schedule a showing, please contact Willow & Key. We’re happy to help you find a space that feels like home. Willow & Key 608-294-1444 **** willowandkeyco. com **Some listing photos may include virtual staging or light rendering enhancements intended to help showcase the space’s potential while preserving the unit’s general layout and features**

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Amenities for 152 East Johnson St

Apartment Amenities

Natural Light

Appliances

OvenRange
Range/OvenRefrigerator

Building

HistoricOnsite Laundry

Services

Trash and Recycling

Neighborhood

Central Location
Units, floor plans, amenities, dimensions, details, availability, and prices may be approximate and subject to change. Please contact a community representative for more information.

Policies and fees

Applicants

Applicants

One-time.

Contact Property

REQUIRED FEES

Security Deposit

One-time. Refundable.

Contact Property
Building details

Property details

Units6
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About 152 East Johnson St

HomeApartments in MadisonDowntown Madison 152 East Johnson St

**Ask About Our Current Leasing Special** Qualified applicants may be eligible for a promotional rent credit of one to two months free on select units. Offer terms vary by property and are subject to application approval, lease execution, and move-in requirements. Reach out today for details and current availability. Enjoy classic Madison charm and an unbeatable downtown location in this spacious 1-bedroom, 1-bath apartment. Featuring hardwood floors, large windows, and an efficient layout, this inviting home offers a comfortable living space with plenty of natural light throughout. The separate bedroom provides privacy and flexibility, while the living area offers ample room for relaxing, studying, or working from home. Located just blocks from the Capitol Square, UW–Madison campus, restaurants, coffee shops, and entertainment, you'll have the best of downtown living right outside your door. Apartment Features: - 1 Bedroom / 1 Bathroom - Hardwood flooring - Large windows with abundant natural light - Spacious living area - Ample closet and storage space - Classic character and charm - Prime downtown Madison location Utility Information: Tenant responsible for $80/person/month for electric, heat, and water/sewer Conveniently located near campus, public transportation, shopping, dining, and nightlife, this apartment offers the perfect blend of comfort, character, and location. For questions, availability, or to schedule a showing, please contact Willow & Key. We’re happy to help you find a space that feels like home. Willow & Key 608-294-1444 **** willowandkeyco. com **Some listing photos may include virtual staging or light rendering enhancements intended to help showcase the space’s potential while preserving the unit’s general layout and features**


Zumper Expert Rating

Our expert rating is based on a weighted average score of property attributes that renters care about most: price, amenities, location, quality, and trust.
8.6
/10
Very Good
With a solid 8.6 out of 10 overall, 152 East Johnson St is a great option for renters. While some aspects, like Quality, might not be as distinguished as other properties nearby, 152 East Johnson St has a number of attractive features—namely its Price— so you can be assured your rent will come with a high standard of living.
How we rated 152 East Johnson St
Price·10A score that weighs the cost and location of the property, which we calculate by comparing rent prices of recent units to the median price of nearby rentals, adjusting for overall quality and features.
152 East Johnson St offers an excellent balance between price and value. It's priced competitively for its amenities, location, and other key features. Compared to the median price per bedroom in the area, this property is less than, or about the same as, nearby rentals, so residents can expect great value without too many compromises on their desired standard of living.
Amenities·9A score based on the amenities offered at this property compared to other rentals in the area. We consider the quantity, quality, and popularity of features both on site and within the units.
152 East Johnson St goes above and beyond to provide sought-after conveniences and desirable perks, including central location. Renters looking for popular or luxurious features will find them here—and for that reason, 152 East Johnson St receives one of the highest amenities scores.
Location·9A score based on proximity and ease of access to shops, restaurants, schools, and public transportation while considering the desirability of the area.
152 East Johnson St is exceptional when it comes to location and conveniences. Communication with management or leasing staff is usually quick and easy and they often use advanced scheduling and communication tools to streamline the process. The location of this property offers easy access to popular points of interest in the area and options for getting around.
Quality·6A score based on what makes the property stand out, such as luxury features, unique offerings, age of the building, and our ability to verify the accuracy of these details.
While 152 East Johnson St does not have many hallmark characteristics to highlight, it has some qualities and features that will resonate with a broad range of renters.
Trustworthiness·8A score based on the accuracy, completeness, recency, and usefulness of the information provided by this property, so you can trust that what you see is what you get.
The level of transparency this property provides distinguishes it as a great rental. With a high attention to detail and desirable features, renters can be sure they will get an accurate picture of their potential new home.

152 East Johnson St is great for:

Social life

  • 330 restaurants within 1 mile of this property
  • Areas nearby are accessible by walking
  • The area has transit options
  • 115 museums, art galleries, or cultural centers within 1 mile

Wellness

  • Ample windows and natural lighting
  • On-site fitness or wellness programs
  • 32 sports facilities (like tennis courts) nearby
  • 44 gyms or yoga centers nearby

Work-from-home

  • 6 coworking spaces or cafes within 1 mile
  • Large windows for natural lighting
  • 4 internet service provider options nearby
  • Quiet environment with little noise pollution

Property highlights

We compared every listing in the surrounding area to determine which amenities are most common. If a building lacks an amenity that most others in the area have, it is a con. If a building has an amenity most others in the area do not, it is a pro. Similarly, price, schools, and size are calculated relative to the size, price, and distance to schools of the other properties nearby.

How 152 East Johnson St compares to other nearby properties.

Positives

Less expensive
The 1-bedrooms are cheaper than other similar listings nearby

Considerations

Lacks images
Fewer than 10 photos available for this location

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Rent trends in Downtown Madison

1-bedroom apartments at 152 East Johnson St cost about 20% less than the average rent price for 1-bedroom apartments in Downtown Madison.

Median rents as of Aug 29 2026.
Downtown Madison
Madison
A table of studio rental data trends in Madison
MonthMedian Rent
September 2024$1,306
October 2024$1,177
November 2024$1,205
December 2024$1,250
January 2025$1,248
February 2025$1,311
March 2025$1,304
April 2025$1,343
May 2025$1,334
June 2025$1,361
July 2025$1,391
August 2025$1,281
September 2025$1,140
October 2025$1,165
November 2025$1,195
December 2025$1,195
January 2026$1,217
February 2026$1,257
March 2026$1,267
April 2026$1,276
May 2026$1,213
June 2026$1,258
July 2026$1,297
August 2026$1,308
A table of studio rental data trends in Downtown Madison
MonthMedian Rent
September 2024$1,158
October 2024$1,100
November 2024$1,122
December 2024$1,217
January 2025$1,223
February 2025$1,218
March 2025$1,196
April 2025$1,235
May 2025$1,280
June 2025$1,265
July 2025$1,288
August 2025$1,166
September 2025$1,125
October 2025$1,127
November 2025$1,181
December 2025$1,250
January 2026$1,242
February 2026$1,251
March 2026$1,250
April 2026$1,260
May 2026$1,105
June 2026$1,117
July 2026$1,111
August 2026$1,138

Affordability calculator

Can I afford to live at 152 E Johnson St?

Bedrooms

1 bedroom

Rent-to-income ratio

30%

Slide to adjust the percentage of your monthly income you are willing to spend on rent.
The general rule of thumb is to spend around 30% or less of your income on rent.
Recommended income

$46,600/yr

With your selected rent-to-income ratio, you'd ideally want to make $46,600 annually to afford this 1-bedroom monthly rent price of $1,165.
For more information on rent affordability, visit our rent calculator.

Schools near 152 East Johnson St

4K PK Off Site

545 w dayton st

madison, WI, 53703

PKPublic

Lapham Elementary School

1045 e dayton st

madison, WI, 53703

PK, K-2Public
B+

Marquette Elementary School

1501 jenifer st

madison, WI, 53703

3-5Public
A-

Mendota Mental Health Institution

301 troy dr

madison, WI, 53704

PK, K-12Public

Forest Edge Elementary School

4848 brassica rd

fitchburg, WI, 53711

PK, K-6Public
A-
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Internet available near 152 East Johnson St

Getting around Madison near 152 E Johnson St

Walking

8/10
No car? No problem. Everything you need is within a few blocks.

Driving

6/10
This area is close to freeways and has adequate parking options.

Cycling

7/10
Peddling isn’t a problem with cyclist-friendly streets and bikeable destinations.

Transit

6/10
Frequent public transit options are within walking distance.

Points of interest for 152 E Johnson St, Madison

Groceries

9/10
At least one supermarket within a 10-minute walk

Shopping

4/10
Several shops within walking distance

Cafes

6/10
Some cafés within a few minutes’ walk

Restaurants

7/10
Variety of restaurants within a few minutes' walk

Primary schools

8/10
At least one elementary school within a 15-minute walk

High schools

8/10
At least one high school within a 15-minute walk

Parks

8/10
Large amount of park space nearby

Nightlife

7/10
Several bars within a few minutes’ walk

Explore the area around 152 E Johnson St

Twentieth Century Markets, Incorpor
150 E Gilman St
Triangle Market
302 State St
Royal Mart
340 State St
Capitol Centre Market
111 N Broom St
Festival Foods
810 E Washington Ave

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