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The Continental offers a strong overall renter experience with an 8.5 rating, standout amenities, and a highly convenient location, alongside competitive value and solid quality and trustworthiness. It is especially appealing for social, work-from-home, pet-friendly, fitness, and sustainability-focused lifestyles, with utilities and WiFi included, fully furnished options, and notable one- and two-bedroom layouts.
Things you’ll love
Middle school nearbyMore spaceDishwasherGreat for
Pet owners
Work-from-home
Social life| H - Studio (202, 226, 302, 326, 402, 426, 502, 526, 602) | Studio | 1 bath | 564 sqft | $1,800 /mo | 1 unit available | The Continental and its floor plans were crafted with one purpose in mind: to provide a living experience that rises to your tastes and elevates your lifestyle. You have options for an apartment in Madison. But only one stands out and transcends to offer timeless design, beauty, luxury, and location that shine beyond all others. Enjoy iconic living in the center of a unique city. | |
| K - Studio (214, 314, 414, 514, 614, 714, 814, 912) | Studio | 1 bath | 539 sqft | $1,900 /mo | 1 unit available | The Continental and its floor plans were crafted with one purpose in mind: to provide a living experience that rises to your tastes and elevates your lifestyle. You have options for an apartment in Madison. But only one stands out and transcends to offer timeless design, beauty, luxury, and location that shine beyond all others. Enjoy iconic living in the center of a unique city. Tour the K Floor Plan: https my matterport com show ?m=X9YTMe2trrR | |
| C - Studio (311, 317, 411, 417, 511, 517, 611, 617, 711, 717) | Studio | 1 bath | 542 sqft | $1,900 /mo | 2 units available | The Continental and its floor plans were crafted with one purpose in mind: to provide a living experience that rises to your tastes and elevates your lifestyle. You have options for an apartment in Madison. But only one stands out and transcends to offer timeless design, beauty, luxury, and location that shine beyond all others. Enjoy iconic living in the center of a unique city. | |
| C.1 - Studio (811, 817) | Studio | 1 bath | 540 sqft | $1,950 /mo | 1 unit available | The Continental and its floor plans were crafted with one purpose in mind: to provide a living experience that rises to your tastes and elevates your lifestyle. You have options for an apartment in Madison. But only one stands out and transcends to offer timeless design, beauty, luxury, and location that shine beyond all others. Enjoy iconic living in the center of a unique city. | |
| B - 1BD/1BA (209, 219, 309, 319, 409, 419, 509, 519, 609, 619, 709, 719) | 1 bed | 1 bath | 660 sqft | $2,050–$2,500 /mo | 4 units available | The Continental and its floor plans were crafted with one purpose in mind: to provide a living experience that rises to your tastes and elevates your lifestyle. You have options for an apartment in Madison. But only one stands out and transcends to offer timeless design, beauty, luxury, and location that shine beyond all others. Enjoy iconic living in the center of a unique city. Tour the B Floor Plan: https my matterport com show ?m=VqyBpPFG1c5 | |
| E - 1BD/1BA (203, 225, 303, 325, 403, 425, 503, 525, 603) | 1 bed | 1 bath | 654 sqft | $2,100 /mo | 1 unit available | The Continental and its floor plans were crafted with one purpose in mind: to provide a living experience that rises to your tastes and elevates your lifestyle. You have options for an apartment in Madison. But only one stands out and transcends to offer timeless design, beauty, luxury, and location that shine beyond all others. Enjoy iconic living in the center of a unique city. Tour the E Floor Plan: https my matterport com show ?m=wPPxpeF8gVN | |
| D - 1BD/1BA (313, 413, 513, 613, 713, 813) | 1 bed | 1 bath | 609 sqft | $2,300–$2,400 /mo | 2 units available | The Continental and its floor plans were crafted with one purpose in mind: to provide a living experience that rises to your tastes and elevates your lifestyle. You have options for an apartment in Madison. But only one stands out and transcends to offer timeless design, beauty, luxury, and location that shine beyond all others. Enjoy iconic living in the center of a unique city. Tour the D Floor Plan: https my matterport com show ?m=CxgTRqCVzJx | |
| J - 1BD/1BA (216, 316, 416, 516) | 1 bed | 1 bath | 728 sqft | $2,300 /mo | 1 unit available | The Continental and its floor plans were crafted with one purpose in mind: to provide a living experience that rises to your tastes and elevates your lifestyle. You have options for an apartment in Madison. But only one stands out and transcends to offer timeless design, beauty, luxury, and location that shine beyond all others. Enjoy iconic living in the center of a unique city. Tour the J Floor Plan: https my matterport com show ?m=DpwmBB9xst9 | |
| G - 1BD/1BA (128, 200, 228, 300, 328, 400, 428, 500, 528, 600) | 1 bed | 1 bath | 625 sqft | $2,350 /mo | 1 unit available | The Continental and its floor plans were crafted with one purpose in mind: to provide a living experience that rises to your tastes and elevates your lifestyle. You have options for an apartment in Madison. But only one stands out and transcends to offer timeless design, beauty, luxury, and location that shine beyond all others. Enjoy iconic living in the center of a unique city. Tour the G Floor Plan: https my matterport com show ?m=cWVRDgYroTs | |
| L.1 - 1BD/1BA (712) | 1 bed | 1 bath | 657 sqft | $2,400 /mo | 1 unit available | The Continental and its floor plans were crafted with one purpose in mind: to provide a living experience that rises to your tastes and elevates your lifestyle. You have options for an apartment in Madison. But only one stands out and transcends to offer timeless design, beauty, luxury, and location that shine beyond all others. Enjoy iconic living in the center of a unique city. | |
| R.1 - 1BD/1BA (824, 922) | 1 bed | 1 bath | 665 sqft | $2,800 /mo | 1 unit available | The Continental and its floor plans were crafted with one purpose in mind: to provide a living experience that rises to your tastes and elevates your lifestyle. You have options for an apartment in Madison. But only one stands out and transcends to offer timeless design, beauty, luxury, and location that shine beyond all others. Enjoy iconic living in the center of a unique city. Tour the R.1 Floor Plan: https my matterport com show ?m=4RkHtse127j | |
| Y - 1BD/1.5BA (909, 915) | 1 bed | 1.5 bath | 814 sqft | $2,950 /mo | 1 unit available | The Continental and its floor plans were crafted with one purpose in mind: to provide a living experience that rises to your tastes and elevates your lifestyle. You have options for an apartment in Madison. But only one stands out and transcends to offer timeless design, beauty, luxury, and location that shine beyond all others. Enjoy iconic living in the center of a unique city. Tour the Y Floor Plan: https my matterport com show ?m=WeDr7SetA3z | |
| EE - 1BD+Den/1BA (102) | 1 bed | 1 bath | 899 sqft | $3,000 /mo | 1 unit available | The Continental and its floor plans were crafted with one purpose in mind: to provide a living experience that rises to your tastes and elevates your lifestyle. You have options for an apartment in Madison. But only one stands out and transcends to offer timeless design, beauty, luxury, and location that shine beyond all others. Enjoy iconic living in the center of a unique city. | |
| E.1 - 1BD/1BA (205, 223, 305, 323, 405, 423, 505, 523, 605) | 1 bed | 1 bath | 657 sqft | $3,500 /mo | 1 unit available | Rent includes a fully furnished apartment with all the linens and housewares. Wifi, utilities, and one parking spot included. Minimum stay of 60 days after which rent is prorated on departure once you submit your written 30-day notice to vacate. No pets. Deposit required. Booking allowed up to 90 days in advance. No refund for cancellation. Tour Furnished Unit: https my matterport com show ?m=qjnDE7Udedq | |
| F - 2BD/2BA (127, 201, 227, 301, 327, 401, 427, 501, 527, 601) | 2 bed | 2 bath | 1,014 sqft | $3,300 /mo | 1 unit available | The Continental and its floor plans were crafted with one purpose in mind: to provide a living experience that rises to your tastes and elevates your lifestyle. You have options for an apartment in Madison. But only one stands out and transcends to offer timeless design, beauty, luxury, and location that shine beyond all others. Enjoy iconic living in the center of a unique city. Tour the F Floor Plan: https my matterport com show ?m=HZTvpvNS8d1 | |
| A - 2BD/2BA (121, 207, 221, 307, 321, 407, 421, 507, 521, 607, 621, 707, 721) | 2 bed | 2 bath | 1,123 sqft | $3,550–$3,750 /mo | 2 units available | The Continental and its floor plans were crafted with one purpose in mind: to provide a living experience that rises to your tastes and elevates your lifestyle. You have options for an apartment in Madison. But only one stands out and transcends to offer timeless design, beauty, luxury, and location that shine beyond all others. Enjoy iconic living in the center of a unique city. Tour the A Floor Plan: https my matterport com show ?m=qoAEuvBx12f | |
| X - 2BD/2BA (805, 823, 921) | 2 bed | 2 bath | 970 sqft | $4,000 /mo | 1 unit available | The Continental and its floor plans were crafted with one purpose in mind: to provide a living experience that rises to your tastes and elevates your lifestyle. You have options for an apartment in Madison. But only one stands out and transcends to offer timeless design, beauty, luxury, and location that shine beyond all others. Enjoy iconic living in the center of a unique city. |
Let's explore this property.
Apartment Amenities
| Balcony | Built in Shelving |
| Closet Organizer | Corner Unit |
| Den | Gas |
| Northeast Facing | Pantry |
| Patio | Trash |
| Walk-in Closet | Water |
Appliances
| Dishwasher | Electric |
| Full Size Refrigerator and Freezer | Full Size Washer and Dryer |
| Garbage Disposal | Glass Top Stove |
| In-Unit Laundry | Microwave |
| Oven |
Tech
| High-Speed Internet |
Building
| Cats OK | Dogs OK |
| Onsite Laundry | Sewer |
Grounds
| Storage |
Services
| Package Service | Recycling |
One-time.
One-time. Refundable.
Questions about this property’s policies and fees?
| Units | 148 |
|---|
Ascending above East Washington Avenue just two blocks from the Capitol, The Continental is a precision blend of classical beauty, modern luxury, and extraordinary views for a downtown life that rises above expectations and lives beyond the status quo. The Continental and its floor plans were crafted with one purpose in mind: to provide a living experience that rises to your tastes and elevates your lifestyle beyond any offering in the city. Choose from spacious executive studios with brilliant built-ins designed for extra storage to exceptional one- and two-bedrooms layouts with extraordinary Capitol, lake, and city views. Thoughtfully designed to be in congress with the vibrancy, excitement, culture, history, and beauty of life in Madison. Step out. Take it all in.
How The Continental compares to other nearby properties.
Positives
Studio apartments at The Continental cost about 68% more than the average rent price for studios in Downtown Madison.
1-bedroom apartments here are priced 78% higher than 1-bedrooms in Downtown Madison.
If you decide to upgrade your space, you can expect 2-bedrooms at The Continental to be 81% more than the average for similarly sized apartments in Downtown Madison.
| Month | Median Rent |
|---|---|
| September 2024 | $1,277 |
| October 2024 | $1,177 |
| November 2024 | $1,205 |
| December 2024 | $1,250 |
| January 2025 | $1,248 |
| February 2025 | $1,311 |
| March 2025 | $1,304 |
| April 2025 | $1,343 |
| May 2025 | $1,334 |
| June 2025 | $1,361 |
| July 2025 | $1,391 |
| August 2025 | $1,281 |
| September 2025 | $1,140 |
| October 2025 | $1,165 |
| November 2025 | $1,195 |
| December 2025 | $1,195 |
| January 2026 | $1,217 |
| February 2026 | $1,257 |
| March 2026 | $1,267 |
| April 2026 | $1,276 |
| May 2026 | $1,213 |
| June 2026 | $1,258 |
| July 2026 | $1,297 |
| August 2026 | $1,308 |
| September 2026 | $1,158 |
| Month | Median Rent |
|---|---|
| September 2024 | $1,099 |
| October 2024 | $1,100 |
| November 2024 | $1,122 |
| December 2024 | $1,217 |
| January 2025 | $1,223 |
| February 2025 | $1,218 |
| March 2025 | $1,196 |
| April 2025 | $1,235 |
| May 2025 | $1,280 |
| June 2025 | $1,265 |
| July 2025 | $1,288 |
| August 2025 | $1,166 |
| September 2025 | $1,125 |
| October 2025 | $1,127 |
| November 2025 | $1,181 |
| December 2025 | $1,250 |
| January 2026 | $1,242 |
| February 2026 | $1,251 |
| March 2026 | $1,250 |
| April 2026 | $1,260 |
| May 2026 | $1,105 |
| June 2026 | $1,117 |
| July 2026 | $1,111 |
| August 2026 | $1,138 |
| September 2026 | $1,125 |
Can I afford to live at 408 E Washington Ave?
Bedrooms
Rent-to-income ratio
30%
$76,000/yr
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$1,467–$4,400
6822 Schroeder Rd
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$1,035–$1,625
4702 Madison Yards Way
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$1,510–$5,208
Tenney-Lapham • 720 E Washington Ave
Studio–3 Beds
$1,818–$6,499
Tenney-Lapham • 719 E Johnson St
Studio–3 Beds
$1,650–$3,200
Marquette • 10 S Paterson St
Studio–3 Beds
$1,467–$4,400
6822 Schroeder Rd
Studio–2 Beds
$1,035–$1,625
4702 Madison Yards Way
Studio–2 Beds
$1,510–$5,208
