1 Hour Ago
Highlights
Pet Friendly
Location
408 E Washington Ave, Madison, WI 53703, USA|Downtown Madison
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Property Overview
The Continental is highly rated with an 8.5 out of 10 by Zumper, reflecting its exceptional amenities and prime location, which scores 9 out of 10. Pros include a competitive price rating of 7 out of 10 and a notable 34 photos showcasing the property. It's ideal for social life, pet friendliness, remote work, fitness, and sustainability, alongside being situated in a vibrant environment with numerous conveniences within close proximity.
This summary uses Zumper’s proprietary data. “Zumper Expert Ratings,” “Things you’ll love,” and “Great for” are based on our internal analyses of market trends and renter insights.
Things you’ll love
More space- Dishwasher
- Fireplace
Great for
Wellness
Eco living
Work-from-home
Floor plans
| C.1 - Studio (811, 817) | Studio | 1 bath | 540 sqft | $2,000 /mo | 1 unit available | The Continental and its floor plans were crafted with one purpose in mind: to provide a living experience that rises to your tastes and elevates your lifestyle. You have options for an apartment in Madison. But only one stands out and transcends to offer timeless design, beauty, luxury, and location that shine beyond all others. Enjoy iconic living in the center of a unique city. | |
| P - Studio (616, 716, 816, 914) | Studio | 1 bath | 548 sqft | $2,050 /mo | 1 unit available | The Continental and its floor plans were crafted with one purpose in mind: to provide a living experience that rises to your tastes and elevates your lifestyle. You have options for an apartment in Madison. But only one stands out and transcends to offer timeless design, beauty, luxury, and location that shine beyond all others. Enjoy iconic living in the center of a unique city. | |
| G - 1BD/1BA (128, 200, 228, 300, 328, 400, 428, 500, 528, 600) | 1 bed | 1 bath | 625 sqft | $2,150–$2,200 /mo | 2 units available | The Continental and its floor plans were crafted with one purpose in mind: to provide a living experience that rises to your tastes and elevates your lifestyle. You have options for an apartment in Madison. But only one stands out and transcends to offer timeless design, beauty, luxury, and location that shine beyond all others. Enjoy iconic living in the center of a unique city. Tour the G Floor Plan: https my matterport com show ?m=cWVRDgYroTs | |
| E.2 - 1BD/1BA (105, 123) | 1 bed | 1 bath | 645 sqft | $2,150 /mo | 1 unit available | The Continental and its floor plans were crafted with one purpose in mind: to provide a living experience that rises to your tastes and elevates your lifestyle. You have options for an apartment in Madison. But only one stands out and transcends to offer timeless design, beauty, luxury, and location that shine beyond all others. Enjoy iconic living in the center of a unique city. | |
| E - 1BD/1BA (203, 225, 303, 325, 403, 425, 503, 525, 603) | 1 bed | 1 bath | 654 sqft | $2,200 /mo | 1 unit available | The Continental and its floor plans were crafted with one purpose in mind: to provide a living experience that rises to your tastes and elevates your lifestyle. You have options for an apartment in Madison. But only one stands out and transcends to offer timeless design, beauty, luxury, and location that shine beyond all others. Enjoy iconic living in the center of a unique city. Tour the E Floor Plan: https my matterport com show ?m=wPPxpeF8gVN | |
| E.1 - 1BD/1BA (205, 223, 305, 323, 405, 423, 505, 523, 605) | 1 bed | 1 bath | 657 sqft | $2,300–$3,500 /mo | 3 units available | The Continental and its floor plans were crafted with one purpose in mind: to provide a living experience that rises to your tastes and elevates your lifestyle. You have options for an apartment in Madison. But only one stands out and transcends to offer timeless design, beauty, luxury, and location that shine beyond all others. Enjoy iconic living in the center of a unique city. Tour the E.1 Floor Plan: https my matterport com show ?m=Ei6g7HGyv8y | |
| R.1 - 1BD/1BA (824, 922) | 1 bed | 1 bath | 665 sqft | $2,800 /mo | 1 unit available | The Continental and its floor plans were crafted with one purpose in mind: to provide a living experience that rises to your tastes and elevates your lifestyle. You have options for an apartment in Madison. But only one stands out and transcends to offer timeless design, beauty, luxury, and location that shine beyond all others. Enjoy iconic living in the center of a unique city. Tour the R.1 Floor Plan: https my matterport com show ?m=4RkHtse127j | |
| A - 2BD/2BA (121, 207, 221, 307, 321, 407, 421, 507, 521, 607, 621, 707, 721) | 2 bed | 2 bath | 1,123 sqft | $3,400–$3,750 /mo | 4 units available | The Continental and its floor plans were crafted with one purpose in mind: to provide a living experience that rises to your tastes and elevates your lifestyle. You have options for an apartment in Madison. But only one stands out and transcends to offer timeless design, beauty, luxury, and location that shine beyond all others. Enjoy iconic living in the center of a unique city. Tour the A Floor Plan: https my matterport com show ?m=qoAEuvBx12f | |
| F - 2BD/2BA (127, 201, 227, 301, 327, 401, 427, 501, 527, 601) | 2 bed | 2 bath | 1,014 sqft | $3,450 /mo | 1 unit available | The Continental and its floor plans were crafted with one purpose in mind: to provide a living experience that rises to your tastes and elevates your lifestyle. You have options for an apartment in Madison. But only one stands out and transcends to offer timeless design, beauty, luxury, and location that shine beyond all others. Enjoy iconic living in the center of a unique city. Tour the F Floor Plan: https my matterport com show ?m=HZTvpvNS8d1 | |
| W.1 - 2BD/2BA (919) | 2 bed | 2 bath | 1,069 sqft | $4,200 /mo | 1 unit available | The Continental and its floor plans were crafted with one purpose in mind: to provide a living experience that rises to your tastes and elevates your lifestyle. You have options for an apartment in Madison. But only one stands out and transcends to offer timeless design, beauty, luxury, and location that shine beyond all others. Enjoy iconic living in the center of a unique city. |
Let's explore this property.
Amenities for The Continental
Apartment Amenities
| Balcony | Built in Shelving |
| Closet Organizer | Corner Unit |
| Gas | Northeast Facing |
| Pantry | Trash |
| Walk-in Closet | Water |
Appliances
| Dishwasher | Electric |
| Full Size Refrigerator and Freezer | Full Size Washer and Dryer |
| Garbage Disposal | Glass Top Stove |
| In-Unit Laundry | Microwave |
| Oven |
Tech
| High-Speed Internet |
Building
| Cats OK | Dogs OK |
| Sewer |
Grounds
| Storage |
Services
| Package Service | Recycling |
Units, floor plans, amenities, dimensions, details, availability, and prices may be approximate and subject to change. Please contact a community representative for more information.
Policies and fees
Applicants
Applicants
One-time.
Contact Property
REQUIRED FEES
Security Deposit
One-time. Refundable.
Contact Property
Dog Policy
Allowed
Limit1
Cat Policy
Allowed
Limit1
Questions about this property’s policies and fees?
Building details
Property details
| Units | 148 |
|---|
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About The Continental
Ascending above East Washington Avenue just two blocks from the Capitol, The Continental is a precision blend of classical beauty, modern luxury, and extraordinary views for a downtown life that rises above expectations and lives beyond the status quo. The Continental and its floor plans were crafted with one purpose in mind: to provide a living experience that rises to your tastes and elevates your lifestyle beyond any offering in the city. Choose from spacious executive studios with brilliant built-ins designed for extra storage to exceptional one- and two-bedrooms layouts with extraordinary Capitol, lake, and city views. Thoughtfully designed to be in congress with the vibrancy, excitement, culture, history, and beauty of life in Madison. Step out. Take it all in.
Zumper Expert Rating
Our expert rating is based on a weighted average score of property attributes that renters care about most: price, amenities, location, quality, and trust.
8.5
/10
Very GoodWith a solid 8.5 out of 10 overall, The Continental is a great option for renters. While some aspects, like Price, might not be as distinguished as other properties nearby, The Continental has a number of attractive features—namely its Amenities— so you can be assured your rent will come with a high standard of living.
Price·7A score that weighs the cost and location of the property, which we calculate by comparing rent prices of recent units to the median price of nearby rentals, adjusting for overall quality and features.
While the monthly rent is more than the median price per bedroom of nearby properties, The Continental has other amenities and features that might compensate for the increased price. The higher monthly rent potentially reflects a higher quality of living that renters might find here, compared to other properties in the area.
Amenities·10A score based on the amenities offered at this property compared to other rentals in the area. We consider the quantity, quality, and popularity of features both on site and within the units.
The Continental stands out as a premier property with an impressive array of amenities and an excellent standard of living. Residents here have access to many of the most popular and desired perks—pets allowed—making this one of the top choices for renters seeking unparalleled comfort and convenience.
Location·9A score based on proximity and ease of access to shops, restaurants, schools, and public transportation while considering the desirability of the area.
The Continental is exceptional when it comes to location and conveniences. Communication with management or leasing staff is usually quick and easy and they often use advanced scheduling and communication tools to streamline the process. The location of this property offers easy access to popular points of interest in the area and options for getting around.
Quality·9A score based on what makes the property stand out, such as luxury features, unique offerings, age of the building, and our ability to verify the accuracy of these details.
The Continental has a few standout characteristics that set it apart from similar properties nearby. Having both verified status and features that cater to discerning renters, this is a great option for renters looking for a specific and exceptional lifestyle.
Trustworthiness·8A score based on the accuracy, completeness, recency, and usefulness of the information provided by this property, so you can trust that what you see is what you get.
The level of transparency this property provides distinguishes it as a great rental. With a high attention to detail and desirable features, renters can be sure they will get an accurate picture of their potential new home.
The Continental is great for:
Property highlights
We compared every listing in the surrounding area to determine which amenities are most common. If a building lacks an amenity that most others in the area have, it is a con. If a building has an amenity most others in the area do not, it is a pro. Similarly, price, schools, and size are calculated relative to the size, price, and distance to schools of the other properties nearby.How The Continental compares to other nearby properties.
Positives
- More space
- Studio is 242 sqft larger than other listings nearby
- More space
- The 2-bedroom is 136 sqft larger than other listings nearby
- Dishwasher
- Dishwasher available in kitchen
- Fireplace
- Upgraded in-unit features
- Images Available
- There are at least 10 photos of this address
- Outdoor space
- Easy access to the outdoors
- Package service
- More secure storage for delivery
- Walk-in closet
- More closet space on average
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Rent trends in Downtown Madison
Studio apartments at The Continental cost about 64% more than the average rent price for studios in Downtown Madison.
1-bedroom apartments here are priced 53% higher than 1-bedrooms in Downtown Madison.
If you decide to upgrade your space, you can expect 2-bedrooms at The Continental to be 65% more than the average for similarly sized apartments in Downtown Madison.
Median rents as of Jan 17 2026.
Downtown Madison
Madison
| Month | Median Rent |
|---|---|
| February 2024 | $1,150 |
| March 2024 | $1,256 |
| April 2024 | $1,225 |
| May 2024 | $1,257 |
| June 2024 | $1,293 |
| July 2024 | $1,363 |
| August 2024 | $1,345 |
| September 2024 | $1,313 |
| October 2024 | $1,177 |
| November 2024 | $1,205 |
| December 2024 | $1,250 |
| January 2025 | $1,248 |
| February 2025 | $1,311 |
| March 2025 | $1,304 |
| April 2025 | $1,343 |
| May 2025 | $1,334 |
| June 2025 | $1,361 |
| July 2025 | $1,391 |
| August 2025 | $1,281 |
| September 2025 | $1,140 |
| October 2025 | $1,165 |
| November 2025 | $1,195 |
| December 2025 | $1,195 |
| January 2026 | $1,215 |
| Month | Median Rent |
|---|---|
| February 2024 | $1,101 |
| March 2024 | $1,098 |
| April 2024 | $1,083 |
| May 2024 | $1,195 |
| June 2024 | $1,145 |
| July 2024 | $1,093 |
| August 2024 | $1,148 |
| September 2024 | $1,136 |
| October 2024 | $1,100 |
| November 2024 | $1,122 |
| December 2024 | $1,217 |
| January 2025 | $1,223 |
| February 2025 | $1,218 |
| March 2025 | $1,196 |
| April 2025 | $1,235 |
| May 2025 | $1,280 |
| June 2025 | $1,265 |
| July 2025 | $1,288 |
| August 2025 | $1,166 |
| September 2025 | $1,125 |
| October 2025 | $1,127 |
| November 2025 | $1,181 |
| December 2025 | $1,250 |
| January 2026 | $1,242 |
Affordability calculator
Can I afford to live at 408 E Washington Ave?
Bedrooms
Rent-to-income ratio
30%
Slide to adjust the percentage of your monthly income you are willing to spend on rent.
The general rule of thumb is to spend around 30% or less of your income on rent.
Recommended income
$81,000/yr
With your selected rent-to-income ratio, you'd ideally want to make $81,000 annually to afford this studio median monthly rent price of $2,025.
For more information on rent affordability, visit our rent calculator.
Schools near The Continental
Lapham Elementary School
1045 e dayton st
madison, WI, 53703
PK, K-2Public
B+
4K PK Off Site
545 w dayton st
madison, WI, 53703
PKPublic
Marquette Elementary School
1501 jenifer st
madison, WI, 53703
3-5Public
A-
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Internet available near The Continental
Getting around Madison near 408 E Washington Ave
Walking
8/10
Grab your reusable bags–many shops and stores are within walking distance.
Driving
4/10
This area is accessible to thoroughfares and has ample parking options.
Transit
5/10
Frequent public transit options are within walking distance.
Points of interest for 408 E Washington Ave, Madison
Groceries
8/10
At least one grocery store within a 15-minute walk
Shopping
5/10
Variety of shops within walking distance
Cafes
6/10
Some cafés within walking distance
Restaurants
8/10
Variety of restaurants within walking distance
Primary schools
8/10
At least one elementary school within a 10-minute walk
High schools
8/10
At least one high school within a 20-minute walk
Parks
8/10
Large amount of park space nearby
Nightlife
7/10
Variety of bars within walking distance
Explore the area around 408 E Washington Ave
Twentieth Century Markets, Incorpor
150 E Gilman St
Festival Foods
810 E Washington Ave
Triangle Market
302 State St
Royal Mart
340 State St
Capitol Centre Market
111 N Broom St
Jazzman & Duet
309 State St
Context Clothing
113 King St
Orange Shoe Personal Fitness
1 E Main St
A New Day Boutique
702 E Johnson St
Woman's Touch A
302 S Livingston St
Colectivo Coffee
25 S Pinckney St
Ancora Cafe + Bakery
112 King St
Juicy Organics
5 N Pinckney St
Starbucks
1 E Main St
Starbucks
1 W Dayton St
Park Central
126 S Franklin St
Eno Vino
1 N Webster St
Blue Jack
119 E Wilson St
The Brat Stand
800 Langdon St Memorial Un
Argus Bar & Grill
123 E Main St
Sucre LLC
20 W Mifflin St
Humble
831 E Johnson St
Madison Sourdough
916 Williamson St
Dough Baby Bakery LLC
511 State St
Paleo Mama Bakery
409 S Few St
Olin Terrace Park
Period Garden Park
James Madison Park
Law Park
Blount Street (South) Street End
Naples 15
15 N Butler St
Garibaldi Mexican Restaurant
117 S Butler St
Eno Vino
1 N Webster St
El Grito Taqueria
50 State St
Mint Cafe
312 Timber Ave
E Washington / S Webster (EB)
,
E Washington / N Blair (WB)
,
E Washington / S Blair (EB)
,
E Washington / N Webster (WB)
,
S Pinckney / E Main (NB)
, , , , ,
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