5 Hours Ago
Location
20 North Franklin Street, Madison, Wisconsin 53703, United States|Downtown Madison
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Property Overview
Avalon offers a strong overall experience with a 7.1/10 expert rating, highlighted by premier amenities (8/10) and an exceptionally convenient location (9/10) near dining, culture, and everyday necessities. A solid trustworthiness score (7/10) and 13 available photos help set clear expectations, while the abundance of nearby mixed-use spaces, restaurants, cultural venues, grocery options, and on-site fitness or wellness programs supports an active social and wellness-focused lifestyle.
This summary uses Zumper’s proprietary data. “Zumper Expert Ratings,” “Things you’ll love,” and “Great for” are based on our internal analyses of market trends and renter insights.
Things you’ll love
Images Available
Great for
Social life
Wellness
Floor plans
| Avalon - 7 | Studio | 1 bath | $650 /mo |
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Policies and fees
Applicants
Applicants
One-time.
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REQUIRED FEES
Security Deposit
One-time.
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Questions about this property’s policies and fees?
Building details
Property details
| Units | 1 |
|---|
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About Avalon
Avalon cost $650 per month. Located at 20 North Franklin Street, Madison, Wisconsin 53703, United States, Avalon has studio bedroom units available. Based on the average rent price of studio in Madison, renting an apartment at Avalon is 47% cheaper per month.Other apartment buildings in or around Madison include but are not limited to: 2019 Sherman Ave, 1115 Spring St
Zumper Expert Rating
Our expert rating is based on a weighted average score of property attributes that renters care about most: price, amenities, location, quality, and trust.
7.1
/10
Very GoodAvalon is worth considering and a notable rental in the neighborhood. Residents prioritizing Location will find this property to be a solid option for their next home. It may not stand out for Quality, but it offers a satisfying, above-average quality of life.
Price·6A score that weighs the cost and location of the property, which we calculate by comparing rent prices of recent units to the median price of nearby rentals, adjusting for overall quality and features.
Avalon is priced lower than the median price per bedroom for the area. While it may be more affordable, there may also be trade-offs in terms of amenities or quality compared to similar listings nearby. It caters to those seeking cost savings, albeit with some compromises.
Amenities·8A score based on the amenities offered at this property compared to other rentals in the area. We consider the quantity, quality, and popularity of features both on site and within the units.
With multiple in-demand amenities, Avalon is committed to enhancing the renting experience. And while it may have fewer total conveniences and features than similar rentals nearby, it remains a top choice for renters wanting an specific standard of living.
Location·9A score based on proximity and ease of access to shops, restaurants, schools, and public transportation while considering the desirability of the area.
Avalon is exceptional when it comes to location and conveniences. Communication with management or leasing staff is usually quick and easy and they often use advanced scheduling and communication tools to streamline the process. The location of this property offers easy access to popular points of interest in the area and options for getting around.
Quality·6A score based on what makes the property stand out, such as luxury features, unique offerings, age of the building, and our ability to verify the accuracy of these details.
While Avalon does not have many hallmark characteristics to highlight, it has some qualities and features that will resonate with a broad range of renters.
Trustworthiness·7A score based on the accuracy, completeness, recency, and usefulness of the information provided by this property, so you can trust that what you see is what you get.
Avalon provides some information about the features available in the community and its apartments, making it a reliable option for prospective renters. Renters should ask additional questions about amenities and non-negotiable items they are looking for.
Avalon is great for:
Property highlights
We compared every listing in the surrounding area to determine which amenities are most common. If a building lacks an amenity that most others in the area have, it is a con. If a building has an amenity most others in the area do not, it is a pro. Similarly, price, schools, and size are calculated relative to the size, price, and distance to schools of the other properties nearby.How Avalon compares to other nearby properties.
Positives
- Images Available
- There are at least 10 photos of this address
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Rent trends in Downtown Madison
studio apartments at Avalon cost about 42% less than the average rent price for studio apartments in Downtown Madison.
Median rents as of May 2 2026.
Downtown Madison
Madison
| Month | Median Rent |
|---|---|
| May 2024 | $1,258 |
| June 2024 | $1,293 |
| July 2024 | $1,363 |
| August 2024 | $1,345 |
| September 2024 | $1,313 |
| October 2024 | $1,177 |
| November 2024 | $1,205 |
| December 2024 | $1,250 |
| January 2025 | $1,248 |
| February 2025 | $1,311 |
| March 2025 | $1,304 |
| April 2025 | $1,343 |
| May 2025 | $1,334 |
| June 2025 | $1,361 |
| July 2025 | $1,391 |
| August 2025 | $1,281 |
| September 2025 | $1,140 |
| October 2025 | $1,165 |
| November 2025 | $1,195 |
| December 2025 | $1,195 |
| January 2026 | $1,217 |
| February 2026 | $1,257 |
| March 2026 | $1,267 |
| April 2026 | $1,276 |
| May 2026 | $1,223 |
| Month | Median Rent |
|---|---|
| May 2024 | $1,197 |
| June 2024 | $1,145 |
| July 2024 | $1,093 |
| August 2024 | $1,148 |
| September 2024 | $1,136 |
| October 2024 | $1,100 |
| November 2024 | $1,122 |
| December 2024 | $1,217 |
| January 2025 | $1,223 |
| February 2025 | $1,218 |
| March 2025 | $1,196 |
| April 2025 | $1,235 |
| May 2025 | $1,280 |
| June 2025 | $1,265 |
| July 2025 | $1,288 |
| August 2025 | $1,166 |
| September 2025 | $1,125 |
| October 2025 | $1,127 |
| November 2025 | $1,181 |
| December 2025 | $1,250 |
| January 2026 | $1,242 |
| February 2026 | $1,251 |
| March 2026 | $1,250 |
| April 2026 | $1,260 |
| May 2026 | $1,125 |
Affordability calculator
Can I afford to live at 20 North Franklin Street?
Bedrooms
StudioRent-to-income ratio
30%
Slide to adjust the percentage of your monthly income you are willing to spend on rent.
The general rule of thumb is to spend around 30% or less of your income on rent.
Recommended income
$26,000/yr
With your selected rent-to-income ratio, you'd ideally want to make $26,000 annually to afford this studio monthly rent price of $650.
For more information on rent affordability, visit our rent calculator.
Schools near Avalon
Lapham Elementary School
1045 e dayton st
madison, WI, 53703
PK, K-2Public
B+
4K PK Off Site
545 w dayton st
madison, WI, 53703
PKPublic
Marquette Elementary School
1501 jenifer st
madison, WI, 53703
3-5Public
A-
Mendota Mental Health Institution
301 troy dr
madison, WI, 53704
PK, K-12Public
Forest Edge Elementary School
4848 brassica rd
fitchburg, WI, 53711
PK, K-6Public
A-
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Internet available near Avalon
Neighborhood
Downtown Madison | Madison, WI
Getting around Madison near 20 North Franklin Street
Walking
8/10
Grab your reusable bags–many shops and stores are within walking distance.
Driving
4/10
This area is accessible to thoroughfares and has ample parking options.
Cycling
7/10
Peddling isn’t a problem with cyclist-friendly streets and bikeable destinations.
Transit
6/10
Frequent public transit options are within walking distance.
Points of interest for 20 North Franklin Street, Madison
Groceries
8/10
At least one supermarket within a 10-minute walk
Shopping
4/10
Some shops within walking distance
Cafes
6/10
Some cafés within a few minutes’ walk
Restaurants
7/10
Variety of restaurants within a few minutes' walk
Primary schools
8/10
At least one elementary school within a 15-minute walk
High schools
8/10
At least one high school within a 15-minute walk
Parks
8/10
Large amount of park space nearby
Nightlife
7/10
Several bars within a few minutes’ walk
Explore the area around 20 North Franklin Street
Twentieth Century Markets, Incorpor
150 E Gilman St
Festival Foods
810 E Washington Ave
Triangle Market
302 State St
Royal Mart
340 State St
Alimentari
306 S Brearly St
Context Clothing
113 King St
A New Day Boutique
702 E Johnson St
Orange Shoe Personal Fitness
1 E Main St
Innovative Apparel System Inc
821 E Washington Ave
Woman's Touch A
302 S Livingston St
Juicy Organics
5 N Pinckney St
Ancora Cafe + Bakery
112 King St
Colectivo Coffee
25 S Pinckney St
Cargo Coffee
750 E Washington Ave
Starbucks
1 E Main St
The Brat Stand
800 Langdon St Memorial Un
Eno Vino
1 N Webster St
Park Central
126 S Franklin St
Heritage Tavern
131 E Mifflin St
Nomad World Pub
408 W Gorham St
Dane County Farmers Market
2 E Main St
Ground Zero
744 Williamson St
Clary's Gourmet Popcorn
105 State St
Humble
831 E Johnson St
Underground Meats LLC
931 E Main St
James Madison Park
Period Garden Park
Kerr - Mcgee Triangle Park
Reynolds Park
Olin Terrace Park
Naples 15
15 N Butler St
El Grito Taqueria
50 State St
Good News Ice Cream
117 King St
Mint Cafe
312 Timber Ave
Eno Vino
1 N Webster St
E Washington / N Blair (WB)
,
E Washington / S Blair (EB)
,
E Washington / S Webster (EB)
,
E Washington / N Webster (WB)
,
E Johnson / N Butler (EB)
, ,
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