Zumper
modified
5+ Days Ago

Highlights

  • Pet Friendly
  • Dishwasher
  • Refurbished hardwood floors
  • Laundry on site
  • Climate control
  • Downtown amenities

Location

123 1/2 S Main St, River Falls, WI 54022, USA
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Contact

Management

Brightwater LLC

Leasing office

(844) 913-7494 ext. 1413

Property Overview

123 1/2 South Main Street is a highly-rated property with an overall Zumper score of 8.6, showcasing its competitive pricing and appealing amenities, including refurbished hardwood floors and an on-site laundry facility. Its location earns a commendable rating of 9 out of 10, offering easy access to downtown amenities and top-rated schools just 0.18 miles away. The property’s transparency in its presentation and multiple photos enhances trust and provides potential renters with a clear insight into their living environment.

This summary uses Zumper’s proprietary data. “Zumper Expert Ratings,” “Things you’ll love,” and “Great for” are based on our internal analyses of market trends and renter insights.

Zumper Expert Rating

8.6
Very Good
With a solid 8.6 out of 10 overall, 123 1/2 South Main Street is a great option for renters. While some aspects, like Quality, might not be as distinguished as other properties nearby, 123 1/2 South Main Street has a number of attractive features—namely its Price— so you can be assured your rent will come with a high standard of living.

Things you’ll love

  • Elementary school nearby
  • Dishwasher
  • Images Available

Great for

  • Pet owners

Floor plans

123 1/2 South Main Street - Unit...1 bed1 bath$895 /mo1 unit available
123 1/2 South Main Street - Unit 2113 bed3 bath901 sqft$1,655 /moThree bedroom and three full sized bathroom apartment with charm. 12' ceilings, exposed brickon the inside, natural woodwork, refurbished hardwood floors and exposed brick on the outside. Kitchen with pantry. This apartment will not last!

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Amenities for 123 1/2 South Main Street

Building

Cats OKDogs OK
Onsite Laundry
Units, floor plans, amenities, dimensions, details, availability, and prices may be approximate and subject to change. Please contact a community representative for more information.

Policies and fees

Dog policy

Allowed 
Limit-1

Cat policy

Allowed 
Limit-1

Required one-time fees

Security Deposit$0
Building details

Property details

Units1
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About 123 1/2 South Main Street

HomeApartments in River Falls 123 1/2 South Main Street

Three bedroom and three full sized bathroom apartment with charm. 12' ceilings, exposed brick on the inside of one of the bedrooms, natural woodwork, refurbished hardwood floors and exposed brick on the outside. Kitchen with pantry. This apartment will not last! Climate control, Dishwasher, Hardwood floors, Heat, Microwave, Mirrors, Pantry, Pet friendly, Refrigerator, Stove and oven. Historic building located blocks away from UWRF but also close to Downtown amenities like trendy shops, the Riverwalk Square mall, grocery stores and many restaurants and bars. A block away from music in the park. The building has security cameras and laundry on site. Pet policies - Small Dogs Allowed, Cats Allowed, Large Dogs Allowed. 123 1/2 S Main St was fully updated in 2018 and is located in Pierce County, the 54022 ZIP Code, and the River Falls School District attendance zone.


Zumper Expert Rating

Our expert rating is based on a weighted average score of property attributes that renters care about most: price, amenities, location, quality, and trust.
8.6
/10
Very Good
With a solid 8.6 out of 10 overall, 123 1/2 South Main Street is a great option for renters. While some aspects, like Quality, might not be as distinguished as other properties nearby, 123 1/2 South Main Street has a number of attractive features—namely its Price— so you can be assured your rent will come with a high standard of living.
How we rated 123 1/2 South Main Street
Price·10A score that weighs the cost and location of the property, which we calculate by comparing rent prices of recent units to the median price of nearby rentals, adjusting for overall quality and features.
123 1/2 South Main Street offers an excellent balance between price and value. It's priced competitively for its amenities, location, and other key features. Compared to the median price per bedroom in the area, this property is less than, or about the same as, nearby rentals, so residents can expect great value without too many compromises on their desired standard of living.
Amenities·9A score based on the amenities offered at this property compared to other rentals in the area. We consider the quantity, quality, and popularity of features both on site and within the units.
123 1/2 South Main Street goes above and beyond to provide sought-after conveniences and desirable perks, including pets allowed. Renters looking for popular or luxurious features will find them here—and for that reason, 123 1/2 South Main Street receives one of the highest amenities scores.
Location·9A score based on proximity and ease of access to shops, restaurants, schools, and public transportation while considering the desirability of the area.
123 1/2 South Main Street is exceptional when it comes to location and conveniences. Communication with management or leasing staff is usually quick and easy and they often use advanced scheduling and communication tools to streamline the process. The location of this property offers easy access to popular points of interest in the area and options for getting around.
Quality·6A score based on what makes the property stand out, such as luxury features, unique offerings, age of the building, and our ability to verify the accuracy of these details.
While 123 1/2 South Main Street does not have many hallmark characteristics to highlight, it has some qualities and features that will resonate with a broad range of renters.
Trustworthiness·8A score based on the accuracy, completeness, recency, and usefulness of the information provided by this property, so you can trust that what you see is what you get.
The level of transparency this property provides distinguishes it as a great rental. With a high attention to detail and desirable features, renters can be sure they will get an accurate picture of their potential new home.

123 1/2 South Main Street is great for:

Pet owners

  • 1 pet grooming service nearby
  • 1 pet hospital in the area
  • 1 pet supply store near the property

Property highlights

We compared every listing in the surrounding area to determine which amenities are most common. If a building lacks an amenity that most others in the area have, it is a con. If a building has an amenity most others in the area do not, it is a pro. Similarly, price, schools, and size are calculated relative to the size, price, and distance to schools of the other properties nearby.

How 123 1/2 South Main Street compares to other nearby properties.

Positives

Elementary school nearby
There is an elementary school 0.2 mile away
Dishwasher
Dishwasher available in kitchen
Images Available
There are at least 10 photos of this address
Laundry available on site
Washers and dryers are available in-building or in-unit

Considerations

Greater distance from high schools
The nearest high school is farther than 1 mile away

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Rent trends in River Falls

1-bedroom apartments here are priced 3% lower than 1-bedrooms in River Falls.

3-bedroom apartments at 123 1/2 South Main Street cost about 20% less than the average rent price for 3-bedroom apartments in River Falls.

Median rents as of Mar 22 2025.
River Falls
A table of studio rental data trends in River Falls
MonthMedian Rent
June 2024$1,102
July 2024$1,856
August 2024$1,925
September 2024$2,200
October 2024$2,250
November 2024$2,410
December 2024$2,381
February 2025$825
March 2025$825

Affordability calculator

Can I afford to live at 123 1/2 S Main St?

Bedrooms

Rent-to-income ratio

30%

Slide to adjust the percentage of your monthly income you are willing to spend on rent.
The general rule of thumb is to spend around 30% or less of your income on rent.
Recommended income

$35,800/yr

With your selected rent-to-income ratio, you'd ideally want to make $35,800 annually to afford this 1-bedroom monthly rent price of $895.
For more information on rent affordability, visit our rent calculator.

Schools near 123 1/2 South Main Street

River Falls 4 Children

421 w maple st

river falls, WI, 54022

PKPublic

Greenwood Elementary School

982 e division st

river falls, WI, 54022

K-5Public
A-
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Internet available near 123 1/2 South Main Street

Getting around River Falls near 123 1/2 S Main St

Walking

6/10
Grab your reusable bags–many shops and stores are within walking distance.

Driving

8/10
This area is close to freeways and has adequate parking options.

Cycling

5/10
More spots are within biking distance and some roads are cyclist-friendly.

Points of interest for 123 1/2 S Main St, River Falls

Groceries

9/10
At least one grocery store within a few minutes' walk

Shopping

2/10
Few or no shops within walking distance

Cafes

6/10
Some cafés within walking distance

Restaurants

5/10
Some restaurants within walking distance

Primary schools

9/10
At least one elementary school within a 10-minute walk

High schools

6/10
At least one high school within a 20-minute walk

Nightlife

8/10
Variety of bars within walking distance

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