Zumper
modified
Updated 5+ Days Ago

Highlights

  • Pet Friendly
  • Dishwasher
  • On-site laundry
  • Refrigerator
  • Pet-friendly community
  • Heat
  • Refurbished hardwood floors

Location

123 1/2 S Main St, River Falls, WI 54022, USA
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Tour 123 1/2 South Main Street

Contact

Management

Brightwater LLC

Leasing office

(844) 913-7494 ext. 1413

Property Overview

123 1/2 South Main Street is rated highly overall, with strong marks for price, amenities, location, and trustworthiness, suggesting solid value and convenience. It also offers useful features like a dishwasher, on-site laundry, refrigerator, heat, refurbished hardwood floors, and a pet-friendly community, along with 50 photos and proximity to a top-rated elementary school.

This summary uses Zumper’s proprietary data. “Zumper Expert Ratings,” “Things you’ll love,” and “Great for” are based on our internal analyses of market trends and renter insights.

Zumper Expert Rating

8.3
Very Good
With a solid 8.3 out of 10 overall, 123 1/2 South Main Street is a great option for renters. While some aspects, like Quality, might not be as distinguished as other properties nearby, 123 1/2 South Main Street has a number of attractive features—namely its Price— so you can be assured your rent will come with a high standard of living.

Things you’ll love

  • Elementary school nearby
  • Central heat
  • Images Available

Great for

  • Pet owners

Floor plans

123 1/2 South Main Street - Unit...1 bed1 bath240 sqft$795 /moHistoric Charm You'll Love — 1 Bedroom in a Great Location! 1 Bedroom | 1 Bath | Refurbished Hardwood Floors (Studio) Step into a home full of character! This charming 1-bedroom, 1-bathroom apartment features 12-foot ceilings, beautiful natural woodwork, refurbished hardwood floors, and distinctive exposed brick on the exterior. Perfect for anyone who appreciates the character of a historic building with a warm, inviting feel. Apartment Features: 1 bedroom 1 bathroom 12 ft ceilings Natural woodwork Refurbished hardwood floors Historic charm Exposed brick exterior Pet-friendly with prior approval - $100 pet rent will be added on monthly rent. Unique character like this doesn't stay available for long! Schedule your tour today and make this charming apartment your next home.
123 1/2 South Main Street - Unit...1 bed1 bath377 sqft$870 /mo1 Bedroom | 1 Bath | Refurbished Hardwood Floors Step into a home full of character! This charming 1-bedroom, 1-bathroom apartment features 12-foot ceilings, beautiful natural woodwork, refurbished hardwood floors, and distinctive exposed brick on the exterior. Perfect for anyone who appreciates the character of a historic building with a warm, inviting feel. Apartment Features: 1 bedroom 1 bathroom 12 ft ceilings Natural woodwork Refurbished hardwood floors Historic charm Exposed brick exterior Pet-friendly with prior approval - $100 pet rent will be added on monthly rent. Unique character like this doesn't stay available for long! Schedule your tour today and make this charming apartment your next home. Rental Features: Microwave Air conditioner Refrigerator Dishwasher Pet friendly Dryer Heat Washer Carpet Furnished Dog friendly Cat friendly Listing contact 715-997-8141 **** http brightwater managebuilding com
123 1/2 South Main Street - Unit...1 bed1 bath504 sqft$870 /moHistoric Charm You'll Love — 1 Bedroom in a Great Location! 1 Bedroom | 1 Bath | Refurbished Hardwood Floors Step into a home full of character! This charming 1-bedroom, 1-bathroom apartment features 12-foot ceilings, beautiful natural woodwork, refurbished hardwood floors, and distinctive exposed brick on the exterior. Perfect for anyone who appreciates the character of a historic building with a warm, inviting feel. Apartment Features: 1 bedroom 1 bathroom 8 ft ceilings Natural woodwork Refurbished hardwood floors Historic charm Exposed brick exterior Pet-friendly with prior approval - $100 pet rent will be added on monthly rent. Unique character like this doesn't stay available for long! Schedule your tour today and make this charming apartment your next home. Unit amenities Climate control, Controlled access, Hardwood floors, Heat, Microwave, Refrigerator, Stove and oven
123 1/2 South Main Street - Unit...1 bed1 bath$870 /moHistoric Charm You'll Love — 1 Bedroom in a Great Location! 1 Bedroom | 1 Bath | Refurbished Hardwood Floors Step into a home full of character! This charming 1-bedroom, 1-bathroom apartment features 12-foot ceilings, beautiful natural woodwork, refurbished hardwood floors, and distinctive exposed brick on the exterior. Perfect for anyone who appreciates the character of a historic building with a warm, inviting feel. Apartment Features: 1 bedroom 1 bathroom 8 ft ceilings Natural woodwork Refurbished hardwood floors Historic charm Exposed brick exterior Pet-friendly with prior approval - $100 pet rent will be added on monthly rent. Unique character like this doesn't stay available for long! Schedule your tour today and make this charming apartment your next home. Unit amenities Climate control, Controlled access, Hardwood floors, Heat, Microwave, Refrigerator, Stove and oven Rental Features: Microwave Air conditioner Refrigerator Dishwasher Pet friendly Dryer Heat Washer Carpet Furnish
123 1/2 South Main Street - Unit...1 bed1 bath$945 /moHistoric Charm You'll Love — 1 Bedroom in a Great Location! 1 Bedroom | 1 Bath | Refurbished Hardwood Floors Step into a home full of character! This charming 1-bedroom, 1-bathroom apartment features 12-foot ceilings, beautiful natural woodwork, refurbished hardwood floors, and distinctive exposed brick on the exterior. Perfect for anyone who appreciates the character of a historic building with a warm, inviting feel. Apartment Features: 1 bedroom 1 bathroom 8 ft ceilings Natural woodwork Refurbished hardwood floors Historic charm Exposed brick exterior Pet-friendly with prior approval - $100 pet rent will be added on monthly rent. Unique character like this doesn't stay available for long! Schedule your tour today and make this charming apartment your next home. Unit amenities Climate control, Controlled access, Hardwood floors, Heat, Microwave, Refrigerator, Stove and oven Rental Features Microwave Air conditioner Refrigerator Dishwasher Pet friendly Dryer Heat Washer Carpet Furnishe
123 1/2 South Main Street - Unit...1 bed1 bath303 sqft$995 /moHistoric Charm You'll Love — 1 Bedroom in a Great Location! 1 Bedroom | 1 Bath | Refurbished Hardwood Floors Step into a home full of character! This charming 1-bedroom, 1-bathroom apartment features 12-foot ceilings, beautiful natural woodwork, refurbished hardwood floors, and distinctive exposed brick on the exterior. Perfect for anyone who appreciates the character of a historic building with a warm, inviting feel. Apartment Features: 1 bedroom 1 bathroom 8 ft ceilings Natural woodwork Refurbished hardwood floors Historic charm Exposed brick exterior Pet-friendly with prior approval - $100 pet rent will be added on monthly rent. Unique character like this doesn't stay available for long! Schedule your tour today and make this charming apartment your next home.
123 1/2 South Main Street - Unit 2113 bed3 bath901 sqft$1,655 /moThree bedroom and three full sized bathroom apartment with charm. 12' ceilings, exposed brickon the inside, natural woodwork, refurbished hardwood floors and exposed brick on the outside. Kitchen with pantry. This apartment will not last!
123 1/2 South Main Street - Unit...3 bed3 bath901 sqft$1,787 /moThis charming apartment won't last long! Enjoy the perfect blend of historic character and everyday convenience in this spacious 3-bedroom, 3-full-bathroom apartment located in the heart of River Falls! Features You'll Love: 3 spacious bedrooms and 3 full bathrooms Beautiful 12-foot ceilings Refurbished hardwood floors and natural woodwork Stunning exposed brick inside one bedroom and on the building's exterior Kitchen with a convenient pantry Dishwasher, microwave, refrigerator, and stove/oven Climate control and heat On-site laundry Security cameras Pet-friendly community — cats, small dogs, and large dogs welcome! An Unbeatable Location! Located at 123 1/2 S Main St in River Falls, this historic building is just blocks from the University of Wisconsin–River Falls (UWRF) and minutes from downtown favorites. Enjoy easy access to trendy shops, Riverwalk Square, grocery stores, restaurants, and local bars. Plus, you're just one block from Music in the Park! The building was fully update

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Amenities for 123 1/2 South Main Street

Building

Cats OKDogs OK
Units, floor plans, amenities, dimensions, details, availability, and prices may be approximate and subject to change. Please contact a community representative for more information.

Policies and fees

Applicants

Applicants

One-time.

Contact Property

REQUIRED FEES

Security Deposit

One-time.

Contact Property

OPTIONAL FEES

Dog Policy

Allowed
Limit1

Cat Policy

Allowed
Limit1

Cat

Pet Terms

1 cat max.

Dog

Pet Terms

1 dog max.

Questions about this property’s policies and fees?

Building details

Property details

Units7

About 123 1/2 South Main Street

HomeApartments in River Falls 123 1/2 South Main Street

Historic Charm You'll Love — 1 Bedroom in a Great Location! 1 Bedroom | 1 Bath | Refurbished Hardwood Floors (Studio) Step into a home full of character! This charming 1-bedroom, 1-bathroom apartment features 12-foot ceilings, beautiful natural woodwork, refurbished hardwood floors, and distinctive exposed brick on the exterior. Perfect for anyone who appreciates the character of a historic building with a warm, inviting feel. Apartment Features: 1 bedroom 1 bathroom 12 ft ceilings Natural woodwork Refurbished hardwood floors Historic charm Exposed brick exterior Pet-friendly with prior approval - $100 pet rent will be added on monthly rent. Unique character like this doesn't stay available for long! Schedule your tour today and make this charming apartment your next home.


Zumper Expert Rating

Our expert rating is based on a weighted average score of property attributes that renters care about most: price, amenities, location, quality, and trust.
8.3
/10
Very Good
With a solid 8.3 out of 10 overall, 123 1/2 South Main Street is a great option for renters. While some aspects, like Quality, might not be as distinguished as other properties nearby, 123 1/2 South Main Street has a number of attractive features—namely its Price— so you can be assured your rent will come with a high standard of living.
How we rated 123 1/2 South Main Street
Price·9A score that weighs the cost and location of the property, which we calculate by comparing rent prices of recent units to the median price of nearby rentals, adjusting for overall quality and features.
123 1/2 South Main Street stands out with a remarkable rating of 9/10 for its cost per bedroom compared to other rentals in the area. Considering the excellent balance between price, convenience, and comfort that it provides, residents enjoy a high-quality living experience.
Amenities·9A score based on the amenities offered at this property compared to other rentals in the area. We consider the quantity, quality, and popularity of features both on site and within the units.
123 1/2 South Main Street goes above and beyond to provide sought-after conveniences and desirable perks, including pets allowed. Renters looking for popular or luxurious features will find them here—and for that reason, 123 1/2 South Main Street receives one of the highest amenities scores.
Location·9A score based on proximity and ease of access to shops, restaurants, schools, and public transportation while considering the desirability of the area.
123 1/2 South Main Street is exceptional when it comes to location and conveniences. Communication with management or leasing staff is usually quick and easy and they often use advanced scheduling and communication tools to streamline the process. The location of this property offers easy access to popular points of interest in the area and options for getting around.
Quality·6A score based on what makes the property stand out, such as luxury features, unique offerings, age of the building, and our ability to verify the accuracy of these details.
While 123 1/2 South Main Street does not have many hallmark characteristics to highlight, it has some qualities and features that will resonate with a broad range of renters.
Trustworthiness·8A score based on the accuracy, completeness, recency, and usefulness of the information provided by this property, so you can trust that what you see is what you get.
The level of transparency this property provides distinguishes it as a great rental. With a high attention to detail and desirable features, renters can be sure they will get an accurate picture of their potential new home.

123 1/2 South Main Street is great for:

Pet owners

  • 1 pet grooming service nearby
  • 1 pet hospital in the area
  • 1 pet supply store near the property

Property highlights

We compared every listing in the surrounding area to determine which amenities are most common. If a building lacks an amenity that most others in the area have, it is a con. If a building has an amenity most others in the area do not, it is a pro. Similarly, price, schools, and size are calculated relative to the size, price, and distance to schools of the other properties nearby.

How 123 1/2 South Main Street compares to other nearby properties.

Positives

Elementary school nearby
There is an elementary school 0.2 miles away
Central heat
Climate controlled environment
Images Available
There are at least 10 photos of this property
Laundry available on site
Washers and dryers are available in-building

Considerations

Greater distance from high schools
The nearest high school is farther than 1.2 miles away
Grow a garden indoors
A balcony, backyard, or shared outdoor space isn't available
No in-unit dishwasher
Dishwashers aren't available

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Rent trends in River Falls

1-bedroom apartments here are priced 6% lower than 1-bedrooms in River Falls.

3-bedroom apartments at 123 1/2 South Main Street cost about 20% less than the average rent price for 3-bedroom apartments in River Falls.

Median rents as of Aug 29 2026.
River Falls
A table of studio rental data trends in River Falls
MonthMedian Rent
November 2024$2,410
December 2024$2,381
February 2025$825
March 2025$825
June 2026$800
July 2026$800
August 2026$815

Affordability calculator

Can I afford to live at 123 1/2 S Main St?

Bedrooms

Rent-to-income ratio

30%

Slide to adjust the percentage of your monthly income you are willing to spend on rent.
The general rule of thumb is to spend around 30% or less of your income on rent.
Recommended income

$34,800/yr

With your selected rent-to-income ratio, you'd ideally want to make $34,800 annually to afford this 1-bedroom median monthly rent price of $870.
For more information on rent affordability, visit our rent calculator.

Schools near 123 1/2 South Main Street

River Falls 4 Children

421 w maple st

river falls, WI, 54022

PKPublic

Greenwood Elementary School

982 e division st

river falls, WI, 54022

K-5Public
A-

Brookview Elementary

11099 brookview rd

woodbury, MN, 55129

PK, K-5Public
A-

Gate 4/5

523 marsh st w

stillwater, MN, 55082

4-5Public
A-

Hudson 4K

70 county rd e

houlton, WI, 54082

PKPublic
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Getting around River Falls near 123 1/2 S Main St

Walking

6/10
Grab your reusable bags–many shops and stores are within walking distance.

Driving

8/10
This area is close to freeways and has adequate parking options.

Cycling

5/10
More spots are within biking distance and some roads are cyclist-friendly.

Points of interest for 123 1/2 S Main St, River Falls

Groceries

9/10
Wide variety of groceries within a few minutes' walk

Shopping

7/10
Wide variety of shops within a short drive, including some within walking distance

Cafes

8/10
Wide variety of cafés within a short drive, including some within walking distance

Restaurants

8/10
Wide variety of restaurants within a short drive, including some within walking distance

Primary schools

9/10
At least one elementary school within a 10-minute walk

High schools

6/10
At least one high school within a 20-minute walk

Nightlife

9/10
Exceptional variety of bars right within a few minutes’ walk

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