Updated 5+ Days Ago
Highlights
Pet Friendly
- Refurbished hardwood floors
- Exposed brick
- 12' ceilings
Location
123 1/2 S Main St, River Falls, WI 54022, USA
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Property Overview
123 1/2 South Main Street offers a strong overall renter appeal with an 8.3 Zumper Expert Rating, supported by excellent marks for price, amenities, location, and trustworthiness. Refurbished hardwood floors, exposed brick, and 12-foot ceilings add character, while 43 photos and proximity to a top-rated elementary school further stand out.
This summary uses Zumper’s proprietary data. “Zumper Expert Ratings,” “Things you’ll love,” and “Great for” are based on our internal analyses of market trends and renter insights.
Things you’ll love
Elementary school nearby- Images Available
- Laundry available on site
Great for
Pet owners
Floor plans
| 123 1/2 South Main Street - Unit... | 1 bed | 1 bath | 240 sqft | $995 /mo | 1-Bedroom Apartment with Historic Charm 1 Bath | Living Room | Refurbished Hardwood Floors This charming apartment boasts historic character with 12' ceilings, natural woodwork, refurbished hardwood floors, and exposed brick on the exterior. Located just blocks from UWRF, you'll enjoy the perfect blend of convenience and charm. Close to Downtown amenities, including trendy shops, the Riverwalk Square mall, grocery stores, and numerous restaurants and bars. Plus, you're only a block away from Music in the Park! Features: Laundry onsite Pet-friendly: Small dogs, cats, and large dogs (with prior approval) This property won't last long! We have one unit available for tours. 123 1/2 S Main St was fully updated in 2018 and is located in Pierce County, within the 54022 ZIP Code, and the River Falls School District. Secure your spot now! | ||
| 123 1/2 South Main Street - Unit 211 | 3 bed | 3 bath | 901 sqft | $1,655 /mo | Three bedroom and three full sized bathroom apartment with charm. 12' ceilings, exposed brickon the inside, natural woodwork, refurbished hardwood floors and exposed brick on the outside. Kitchen with pantry. This apartment will not last! | ||
| 123 1/2 South Main Street - Unit... | 3 bed | 3 bath | 901 sqft | $1,787 /mo | Three bedroom and three full sized bathroom apartment with charm. 12' ceilings, exposed brick on the inside of one of the bedrooms, natural woodwork, refurbished hardwood floors and exposed brick on the outside. Kitchen with pantry. This apartment will not last! Climate control, Dishwasher, Hardwood floors, Heat, Microwave, Mirrors, Pantry, Pet friendly, Refrigerator, Stove and oven. Historic building located blocks away from UWRF but also close to Downtown amenities like trendy shops, the Riverwalk Square mall, grocery stores and many restaurants and bars. A block away from music in the park. The building has security cameras and laundry on site. Pet policies - Small Dogs Allowed, Cats Allowed, Large Dogs Allowed. 123 1/2 S Main St was fully updated in 2018 and is located in Pierce County, the 54022 ZIP Code, and the River Falls School District attendance zone. |
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Amenities for 123 1/2 South Main Street
Building
| Cats OK | Dogs OK |
Units, floor plans, amenities, dimensions, details, availability, and prices may be approximate and subject to change. Please contact a community representative for more information.
Policies and fees
Applicants
Applicants
One-time.
Contact Property
REQUIRED FEES
Security Deposit
One-time.
Contact Property
OPTIONAL FEES
Dog Policy
Allowed
Limit1
Cat Policy
Allowed
Limit1
Cat
Pet Terms
1 cat max.
Dog
Pet Terms
1 dog max.
Questions about this property’s policies and fees?
Building details
Property details
| Units | 2 |
|---|
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About 123 1/2 South Main Street
1-Bedroom Apartment with Historic Charm 1 Bath | Living Room | Refurbished Hardwood Floors This charming apartment boasts historic character with 12' ceilings, natural woodwork, refurbished hardwood floors, and exposed brick on the exterior. Located just blocks from UWRF, you'll enjoy the perfect blend of convenience and charm. Close to Downtown amenities, including trendy shops, the Riverwalk Square mall, grocery stores, and numerous restaurants and bars. Plus, you're only a block away from Music in the Park! Features: Laundry onsite Pet-friendly: Small dogs, cats, and large dogs (with prior approval) This property won't last long! We have one unit available for tours. 123 1/2 S Main St was fully updated in 2018 and is located in Pierce County, within the 54022 ZIP Code, and the River Falls School District. Secure your spot now!
Zumper Expert Rating
Our expert rating is based on a weighted average score of property attributes that renters care about most: price, amenities, location, quality, and trust.
8.3
/10
Very GoodWith a solid 8.3 out of 10 overall, 123 1/2 South Main Street is a great option for renters. While some aspects, like Quality, might not be as distinguished as other properties nearby, 123 1/2 South Main Street has a number of attractive features—namely its Price— so you can be assured your rent will come with a high standard of living.
Price·9A score that weighs the cost and location of the property, which we calculate by comparing rent prices of recent units to the median price of nearby rentals, adjusting for overall quality and features.
123 1/2 South Main Street stands out with a remarkable rating of 9/10 for its cost per bedroom compared to other rentals in the area. Considering the excellent balance between price, convenience, and comfort that it provides, residents enjoy a high-quality living experience.
Amenities·9A score based on the amenities offered at this property compared to other rentals in the area. We consider the quantity, quality, and popularity of features both on site and within the units.
123 1/2 South Main Street goes above and beyond to provide sought-after conveniences and desirable perks, including pets allowed. Renters looking for popular or luxurious features will find them here—and for that reason, 123 1/2 South Main Street receives one of the highest amenities scores.
Location·9A score based on proximity and ease of access to shops, restaurants, schools, and public transportation while considering the desirability of the area.
123 1/2 South Main Street is exceptional when it comes to location and conveniences. Communication with management or leasing staff is usually quick and easy and they often use advanced scheduling and communication tools to streamline the process. The location of this property offers easy access to popular points of interest in the area and options for getting around.
Quality·6A score based on what makes the property stand out, such as luxury features, unique offerings, age of the building, and our ability to verify the accuracy of these details.
While 123 1/2 South Main Street does not have many hallmark characteristics to highlight, it has some qualities and features that will resonate with a broad range of renters.
Trustworthiness·8A score based on the accuracy, completeness, recency, and usefulness of the information provided by this property, so you can trust that what you see is what you get.
The level of transparency this property provides distinguishes it as a great rental. With a high attention to detail and desirable features, renters can be sure they will get an accurate picture of their potential new home.
123 1/2 South Main Street is great for:
Property highlights
We compared every listing in the surrounding area to determine which amenities are most common. If a building lacks an amenity that most others in the area have, it is a con. If a building has an amenity most others in the area do not, it is a pro. Similarly, price, schools, and size are calculated relative to the size, price, and distance to schools of the other properties nearby.How 123 1/2 South Main Street compares to other nearby properties.
Positives
- Elementary school nearby
- There is an elementary school 0.2 mile away
- Images Available
- There are at least 10 photos of this address
- Laundry available on site
- Washers and dryers are available in-building or in-unit
Considerations
- Greater distance from high schools
- The nearest high school is farther than 1 mile away
- No in-unit dishwasher
- Dishwashers aren't available
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Rent trends in River Falls
1-bedroom apartments here are priced 0% lower than 1-bedrooms in River Falls.
3-bedroom apartments at 123 1/2 South Main Street cost about 21% less than the average rent price for 3-bedroom apartments in River Falls.
Median rents as of Aug 1 2026.
River Falls
| Month | Median Rent |
|---|---|
| August 2024 | $2,066 |
| September 2024 | $2,200 |
| October 2024 | $2,250 |
| November 2024 | $2,410 |
| December 2024 | $2,381 |
| February 2025 | $825 |
| March 2025 | $825 |
| June 2026 | $800 |
| July 2026 | $800 |
| August 2026 | $800 |
Affordability calculator
Can I afford to live at 123 1/2 S Main St?
Bedrooms
Rent-to-income ratio
30%
Slide to adjust the percentage of your monthly income you are willing to spend on rent.
The general rule of thumb is to spend around 30% or less of your income on rent.
Recommended income
$39,800/yr
With your selected rent-to-income ratio, you'd ideally want to make $39,800 annually to afford this 1-bedroom monthly rent price of $995.
For more information on rent affordability, visit our rent calculator.
Schools near 123 1/2 South Main Street
River Falls 4 Children
421 w maple st
river falls, WI, 54022
PKPublic
Greenwood Elementary School
982 e division st
river falls, WI, 54022
K-5Public
A-
Brookview Elementary
11099 brookview rd
woodbury, MN, 55129
PK, K-5Public
A-
Gate 4/5
523 marsh st w
stillwater, MN, 55082
4-5Public
A-
Hudson 4K
70 county rd e
houlton, WI, 54082
PKPublic
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Internet available near 123 1/2 South Main Street
Getting around River Falls near 123 1/2 S Main St
Walking
6/10
Grab your reusable bags–many shops and stores are within walking distance.
Driving
8/10
This area is close to freeways and has adequate parking options.
Cycling
5/10
More spots are within biking distance and some roads are cyclist-friendly.
Points of interest for 123 1/2 S Main St, River Falls
Groceries
9/10
At least one supermarket within a 10-minute walk
Shopping
2/10
Few or no shops within walking distance
Cafes
6/10
Some cafés within a few minutes’ walk
Restaurants
6/10
Some restaurants within a few minutes’ walk
Primary schools
9/10
At least one elementary school within a 10-minute walk
High schools
6/10
At least one high school within a 20-minute walk
Nightlife
9/10
Wide variety of bars within a few minutes' walk
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