Zumper
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Updated 4 Hours Ago

Highlights

  • Dishwasher
  • Fitness center
  • Controlled access
  • Stainless steel appliances
  • Ceiling fans
  • Cable-ready

Location

120 Luck Ave Sw, Roanoke, VA 24011, USA|Downtown Roanoke
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Contact

Management

The Richmond Loft Company, LLC

Leasing office

(804) 223-0660

Property Overview

The Owl Lofts has an overall strong Zumper rating of 8.4, with especially high marks for location and quality, plus solid scores for price, amenities, and trustworthiness. It is noted for convenient access to nearby schools and stands out for social life, fitness and wellness, and work-from-home appeal, with features like a fitness center, controlled access, stainless steel appliances, dishwasher, ceiling fans, cable-ready service, ample natural light, and high-speed internet.

This summary uses Zumper’s proprietary data. “Zumper Expert Ratings,” “Things you’ll love,” and “Great for” are based on our internal analyses of market trends and renter insights.

Zumper Expert Rating

8.4
Very Good
With a solid 8.4 out of 10 overall, The Owl Lofts is a great option for renters. While some aspects, like Trustworthiness, might not be as distinguished as other properties nearby, The Owl Lofts has a number of attractive features—namely its Location— so you can be assured your rent will come with a high standard of living.

Things you’ll love

  • Elementary school nearby
  • High school nearby
  • Eco-friendly trash disposal

Great for

  • Wellness
  • Work-from-home
  • Social life

Floor plans

1BR/1.0BA1 bed1 bath528 sqft$970 /mo1 unit availableThe Owl Lofts 120 Luck Ave SW Roanoke, VA 24011 Application Process: • $50 app fee per person • Application result determines security deposit amount (typically one month's rent). • Verifiable income of 3x monthly rent is required. • If a co-signer is required, their income must be 5x monthly rent amount. $110 Amenity Fee includes: 1GB High Speed Internet, Access to Fitness Room, Stadium-Seated Movie Theater (located at sister property). RENTAL FEATURES In-Unit Washer/Dryer Dishwasher Microwave Garbage disposal Stainless steel appliances Central A/C Ceiling fans Double pane / Storm windows Cable-ready 1 GB High-speed internet Original hardwood or concrete flooring High / Vaulted ceiling COMMUNITY FEATURES Vintage building Loft layout Secured entry Controlled access Fitness center available 1 block away at sister property Near transportation Discount on covered parking through Park Roanoke On-street parking Pet Policy: • $150 Refundable pet deposit • $150 One-time pet fee for each dog or $75 per cat. • $25 monthly pet rent. • Larger dog breeds will be considered. • Must show documentation that male cats have been neutered **Photos and video tour linked to listing may not be of the apartment available for rent, but an example apartment from the building. Please inquire by email with any questions** Nearly 100 years ago, the Owl Garage was a bold idea: Create Roanoke’s only 24-hour service shop and become a household name in the new automobile market. From the award-winning creators of The Lofts at West Station, Parkway 301 and the 416 MicroFarms, The Owl Lofts brings a building rich in history back to life with cutting edge design, a commitment to sustainability, top flight resident services to the heart of downtown.

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Amenities for The Owl Lofts

Apartment Amenities

TrashWater

Building

Sewer
Units, floor plans, amenities, dimensions, details, availability, and prices may be approximate and subject to change. Please contact a community representative for more information.

Policies and fees

Applicants

Applicants

One-time.

Contact Property

REQUIRED FEES

Security Deposit

One-time. Refundable.

Contact Property
Building details

Property details

Units18

About The Owl Lofts

HomeApartments in RoanokeDowntown Roanoke The Owl Lofts

The Owl Lofts 120 Luck Ave SW Roanoke, VA 24011 Application Process: • $50 app fee per person • Application result determines security deposit amount (typically one month's rent). • Verifiable income of 3x monthly rent is required. • If a co-signer is required, their income must be 5x monthly rent amount. $110 Amenity Fee includes: 1GB High Speed Internet, Access to Fitness Room, Stadium-Seated Movie Theater (located at sister property). RENTAL FEATURES In-Unit Washer/Dryer Dishwasher Microwave Garbage disposal Stainless steel appliances Central A/C Ceiling fans Double pane / Storm windows Cable-ready 1 GB High-speed internet Original hardwood or concrete flooring High / Vaulted ceiling COMMUNITY FEATURES Vintage building Loft layout Secured entry Controlled access Fitness center available 1 block away at sister property Near transportation Discount on covered parking through Park Roanoke On-street parking Pet Policy: • $150 Refundable pet deposit • $150 One-time pet fee for each dog or $75 per cat. • $25 monthly pet rent. • Larger dog breeds will be considered. • Must show documentation that male cats have been neutered **Photos and video tour linked to listing may not be of the apartment available for rent, but an example apartment from the building. Please inquire by email with any questions** Nearly 100 years ago, the Owl Garage was a bold idea: Create Roanoke’s only 24-hour service shop and become a household name in the new automobile market. From the award-winning creators of The Lofts at West Station, Parkway 301 and the 416 MicroFarms, The Owl Lofts brings a building rich in history back to life with cutting edge design, a commitment to sustainability, top flight resident services to the heart of downtown.


Zumper Expert Rating

Our expert rating is based on a weighted average score of property attributes that renters care about most: price, amenities, location, quality, and trust.
8.4
/10
Very Good
With a solid 8.4 out of 10 overall, The Owl Lofts is a great option for renters. While some aspects, like Trustworthiness, might not be as distinguished as other properties nearby, The Owl Lofts has a number of attractive features—namely its Location— so you can be assured your rent will come with a high standard of living.
How we rated The Owl Lofts
Price·8A score that weighs the cost and location of the property, which we calculate by comparing rent prices of recent units to the median price of nearby rentals, adjusting for overall quality and features.
Scoring a 8/10, The Owl Lofts is a great option for renters looking for apartments in Downtown Roanoke. The rent is significantly lower than the median rent for the area, therefore this property is competitively priced for its location and its features. Residents here will find a home that meets their needs with few trade-offs.
Amenities·8A score based on the amenities offered at this property compared to other rentals in the area. We consider the quantity, quality, and popularity of features both on site and within the units.
With multiple in-demand amenities, The Owl Lofts is committed to enhancing the renting experience. And while it may have fewer total conveniences and features than similar rentals nearby, it remains a top choice for renters wanting an specific standard of living.
Location·9A score based on proximity and ease of access to shops, restaurants, schools, and public transportation while considering the desirability of the area.
The Owl Lofts is exceptional when it comes to location and conveniences. Communication with management or leasing staff is usually quick and easy and they often use advanced scheduling and communication tools to streamline the process. The location of this property offers easy access to popular points of interest in the area and options for getting around.
Quality·9A score based on what makes the property stand out, such as luxury features, unique offerings, age of the building, and our ability to verify the accuracy of these details.
The Owl Lofts has a few standout characteristics that set it apart from similar properties nearby. Having both verified status and features that cater to discerning renters, this is a great option for renters looking for a specific and exceptional lifestyle.
Trustworthiness·8A score based on the accuracy, completeness, recency, and usefulness of the information provided by this property, so you can trust that what you see is what you get.
The level of transparency this property provides distinguishes it as a great rental. With a high attention to detail and desirable features, renters can be sure they will get an accurate picture of their potential new home.

The Owl Lofts is great for:

Wellness

  • Ample windows and natural lighting
  • 3 farmers markets or health food stores nearby
  • 25 health/wellness centers nearby
  • 21 parks nearby

Work-from-home

  • High speed internet is an amenity
  • 2 internet service provider options nearby
  • 5 coworking spaces or cafes within 1 mile
  • Large windows for natural lighting

Social life

  • 109 restaurants within 1 mile of this property
  • 66 museums, art galleries, or cultural centers within 1 mile
  • 29 theaters, music venues, or sports arenas nearby
  • Area has 21 parks and recreation options

Property highlights

We compared every listing in the surrounding area to determine which amenities are most common. If a building lacks an amenity that most others in the area have, it is a con. If a building has an amenity most others in the area do not, it is a pro. Similarly, price, schools, and size are calculated relative to the size, price, and distance to schools of the other properties nearby.

How The Owl Lofts compares to other nearby properties.

Positives

Elementary school nearby
There is an elementary school 0.6 miles away
High school nearby
There is a high school 2.4 miles away
Eco-friendly trash disposal
This property has recycling pickup

Considerations

Lacks images
Fewer than 5 photos available for this property

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Rent trends in Downtown Roanoke

1-bedroom apartments at The Owl Lofts cost about 17% less than the average rent price for 1-bedroom apartments in Downtown Roanoke.

Median rents as of Oct 10 2026.
Downtown Roanoke
Roanoke
A table of studio rental data trends in Roanoke
MonthMedian Rent
October 2024$795
November 2024$697
December 2024$746
January 2025$936
February 2025$839
March 2025$811
April 2025$806
May 2025$808
June 2025$865
July 2025$895
August 2025$1,002
September 2025$700
October 2025$719
November 2025$790
December 2025$773
January 2026$755
February 2026$751
March 2026$754
April 2026$880
May 2026$887
June 2026$892
July 2026$882
August 2026$896
September 2026$984
October 2026$952
A table of studio rental data trends in Downtown Roanoke
MonthMedian Rent
October 2024$695
November 2024$595
January 2025$665
February 2025$659
March 2025$739
April 2025$770
May 2025$673
June 2025$595
July 2025$595
August 2025$595
October 2025$595
November 2025$595
December 2025$595
January 2026$595
April 2026$595
June 2026$840
July 2026$840

Affordability calculator

Can I afford to live at 120 Luck Ave Sw?

Bedrooms

1 bedroom

Rent-to-income ratio

30%

Slide to adjust the percentage of your monthly income you are willing to spend on rent.
The general rule of thumb is to spend around 30% or less of your income on rent.
Recommended income

$38,800/yr

With your selected rent-to-income ratio, you'd ideally want to make $38,800 annually to afford this 1-bedroom monthly rent price of $970.
For more information on rent affordability, visit our rent calculator.

Schools near The Owl Lofts

Highland Park Elementary School

1212 5th st sw

roanoke, VA, 24016

PK, K-5Public
B
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Neighborhood

Downtown Roanoke | Roanoke, VA

NEIGHBORHOOD VIBE
Peaceful and quiet
Noise-canceling headphones not required in this mostly noise free area.

Getting around Roanoke near 120 Luck Ave Sw

Walking

7/10
Grab your reusable bags–many shops and stores are within walking distance.

Driving

8/10
Commuting is easy with multiple accessible routes and plenty of parking.

Cycling

5/10
More spots are within biking distance and some roads are cyclist-friendly.

Transit

7/10
Popular public transit options are just a short walk from this location.

Points of interest for 120 Luck Ave Sw, Roanoke

Groceries

8/10
At least one grocery store within a few minutes' walk

Shopping

5/10
Variety of shops within walking distance

Cafes

6/10
Some cafés within walking distance

Restaurants

6/10
Variety of restaurants within walking distance

Primary schools

10/10
At least one elementary school within a 5-minute walk

High schools

8/10
At least one high school within a 10-minute walk

Nightlife

4/10
Few or no bars within walking distance

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