If your rental properties are listed on Zumper, you’re in luck! We’re excited to share that Google has added Zumper as a listing syndication partner. This means when prospective renters search for available units on Google, communities advertising on Zumper could see their listings show up under a new section called “Units available for rent” on the first page of Google search results. And in a digital-first world where renters want increasingly fast access to information, this syndication is revolutionary for property managers partnered with Zumper.
What This Means for You
The inclusion of Zumper listings on Google Search is a game-changer for property management. Google is the most-used search engine globally, and having your rental listings displayed directly in search results can significantly enhance your visibility.
Renters are also shifting towards zero-click search behavior, wanting to find their homes in as few clicks as possible. In fact, 64% searchers do not click away from Google when performing online searches.1
As a Google syndication partner, communities using Zumper’s ILS can now see their available units appear directly in Google search results. Here’s how this new feature can benefit your property:
- Increased Exposure: Your listings are now accessible to a broader audience. Prospective renters who may not have visited Zumper directly can now find your availability easily through a simple Google search of your property.
- Convenience for Renters: Renters can quickly see availability and live listings without having to navigate multiple websites. This streamlined process can earn your community more leads and shorten the time your units stay vacant.
- Enhanced Occupancy Rates: Increased visibility means more prospective renters can see your listings, which can help increase your occupancy rates. The more eyes on your properties, the higher the chances of securing leases faster.
How It Works
When someone searches for a rental property on Google, a section called “Units available for rent” may appear within the search results or within the property’s Google Business Profile. This section features live listings from Zumper, showcasing available units for that community.
It’s important to note that while this feature provides a fantastic opportunity for increased visibility, it doesn’t guarantee that your Zumper availability will always appear in the search results. Google uses various algorithms and factors to determine when listings are displayed.
Maximizing Your Listings’ Potential
To make the most of this new feature, ensure that your Zumper listings are always up-to-date and complete. High-quality photos, detailed descriptions, and accurate availability information can help improve your chances of being featured in Google search and map results.
Get Started Today
Not a Zumper ILS partner? Contact us today for an opportunity to utilize this integration and boost your property’s online presence to attract more renters. Learn more about this new syndication and enhance your marketing strategy at multifamily.zumper.com.
Source: 1. Sparktoro: 2024 Zero-Click Search Study, July 2024.
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