Google has ended automated Q&A updates for all Google Business Profiles. Here’s what it means for property owners and operators using Q&As as part of their Google optimization strategy.
What happened to automated Q&As on Google Business Profile?
In November 2025, Google removed the ability to automatically update Q&As on all Google Business Profiles (GBPs), across industries. This change affects any business or marketing partner that uses automation to keep their Q&As current.
While automated additions, updates, or removals through partner integrations are no longer available, property management companies (PMCs) can still:
- Manually add new questions to your GBP
- Reply to renter-submitted questions directly in your dashboard
- Edit or remove existing Q&As as needed
How does this affect properties using third-party partners and integrations?
While each partner is different, communities using Zumper’s Amplify for GBP can expect:
- Your existing Q&As will remain visible within your Google Business Profile.
- Those Q&As will no longer refresh automatically with updated information.
- New or revised questions must be added manually through Google.
- Pricing-related answers will now include a timestamp disclaimer showing that the rates reflect a specific date to ensure compliance with Google’s accuracy and transparency standards.
Our team will continue tracking Google’s API and policy updates to keep your GBP optimized for visibility, compliance, and engagement.
Why Google’s Q&A section still matters for property managers
Even without automation, your Q&A section is a key player in how renters find and research your community online. Q&As include keywords that help your communities surface in Google search and map results. It also gives renters important information they need when considering where to move.
Keeping this section current helps:
- Build trust by answering common renter questions about fees, pets, and parking
- Reduce repetitive calls and emails to your leasing team
- Reinforce fee transparency and renter-first communication
- Improve engagement and conversion rates by demonstrating responsiveness
What should property managers do next?
To maintain strong visibility and credibility:
- Audit your current Q&As and remove outdated answers or duplicate questions.
- Update fee and availability info manually to ensure compliance and accuracy.
- Engage with renters directly by responding promptly to any new questions.
- Monitor Google updates and work with trusted partners like Zumper to stay ahead of any future API or policy changes.
For Amplify for GBP clients, Zumper’s Client Services team is available to guide you through the process and ensure your Q&A section remains both compliant and effective.
Frequently Asked Questions
Will my current Q&As be removed from my Google Business Profile?
No. Your existing Q&As will stay on your profile. They simply won’t update automatically anymore.
Can I still add or edit questions manually?
Yes. Property managers can log into their Google Business Profile dashboard at any time to add, edit, or remove Q&As.
What if I use Zumper’s Amplify for GBP?
Your Q&As will stay live, but new ones must be added manually. Existing Q&As around pricing will remain live, with a new disclaimer specifying the pricing and/or fees listed are “as of (date).” Zumper will continue to review Google’s policy changes to help you maintain accuracy and visibility.
Stay Informed and Supported
If you have questions about Q&As, please contact our Client Services team at clientservices@zumper.com or reach out directly to your Client Services Manager.
Want to learn more about Amplify for GBP? Contact us to learn how Zumper can automatically optimize posts and products on your GBP with daily, property-specific updates.
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