Zumper

OFFER:

Waived Admin Fee *Restrictions apply *Waived Admin Fee If holding fee is paid within 48 hours of approval. *Specials apply to 12-month leases only & if moved in by 04/30/2026.

modified
1 Hour Ago

Highlights

  • Rent Special
  • Zero Deposit
  • Pet Friendly

Location

1237 Naples Place, Durham, NC 27703, USA
Hi! Let’s figure out if this property is right for you.

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Tour The Reserve @ BLU

Contact

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Management

Friedlam Partners, LLC.

Our team has verified this company

Leasing office

(984) 300-9980

Open 

Monday 9:00 am–6:00 pm ET

Property Overview

The Reserve @ BLU receives an impressive Zumper expert rating of 9.2, highlighting its strong appeal to renters with a competitive price of 8 out of 10. The property excels in amenities and location, both rated 10, ensuring an exceptional standard of living and easy access to local resources. Additionally, its trustworthiness score of 9 reflects transparency in its offerings, while its proximity to a grocery store and pet-friendly features enhance its overall value for prospective residents.

This summary uses Zumper’s proprietary data. “Zumper Expert Ratings,” “Things you’ll love,” and “Great for” are based on our internal analyses of market trends and renter insights.

Zumper Expert Rating

9.7
Excellent
Earning an outstanding 9.7 out of 10 overall rating, The Reserve @ BLU is a shining example of a what an exceptional rental property looks like. Most noteworthy, it excels at Price and Location—these two characteristics alone make this property an excellent choice for anyone seeking an elevated lifestyle with few trade-offs.

Things you’ll love

  • Less expensive
  • Dishwasher
  • Laundry available on site

Great for

  • Pet owners

Floor plans

1x11 bed1 bath640 sqft$900 /mo
2x12 bed1 bath850 sqft$1,100 /mo
3x1.53 bed1.5 bath1,100 sqft$1,300 /mo
4x24 bed2 bath1,350 sqft$1,700 /mo

Let's explore this property.

Amenities for The Reserve @ BLU

Apartment Amenities

Air ConditioningCentral Heat
Walk In ClosetWalk-in Closet

Appliances

Dishwasher

Building

Cats OKDogs OK
Onsite Laundry

Grounds

Outdoor SpaceStorage
Units, floor plans, amenities, dimensions, details, availability, and prices may be approximate and subject to change. Please contact a community representative for more information.

Policies and fees

Applicants

Application Fee

One-time.

$50

REQUIRED FEES

Admin Fee

One-time.

$250

Move In Fee

One-time.

$500

Utilities

Monthly. Submetered.

Usage Based

Valet Trash

Monthly.

$10

Community Fee

Monthly.

$10

Pest Fee

Monthly.

$10

Liability Waiver

Monthly.

$14

OPTIONAL FEES

Dog Policy

Allowed

Cat Policy

Allowed

1st Pet Fee

1st Pet Fee

One-time. 1 1st pet fee max.

$300

2nd Pet Fee

2nd Pet Fee

One-time. 1 2nd pet fee max.

$150

Dog

Pet Rent

Monthly. 2 dogs max. Certain aggressive breeds, including mixed breeds, are restricted at all Friedlam communities.

$20

Pet Fee

One-time fee per pet.

$300

Cat

Pet Rent

Monthly. 2 cats max.

$20

Pet Fee

One-time fee per pet.

$300

SITUATIONAL FEES

Questions about this property’s policies and fees?

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About The Reserve @ BLU

Managed by Friedlam Partners, LLC.
Friedlam Partners, LLC. 1 of 4Friedlam Partners, LLC. 2 of 4Friedlam Partners, LLC. 3 of 4Friedlam Partners, LLC. 4 of 4
HomeApartments in Durham The Reserve @ BLU

The Reserve @ Blu are where Studio, 1-bedroom, 2-bedroom, and 3-bedroom and 4-Bedroom townhomes are for rent in Durham, NC. The finest living at the fairest price are at The Reserve @ Blu so call us today and check out the Townhomes. * Pricing is subject to change. Call for availability before submitting an application. Application fees are non-refundable. English and Spanish speaking leasing staff! Waived Admin Fee *Restrictions apply. *Waived Admin Fee If holding fee is paid within 48 hours of approval. *Special applies to 12-month leases only & if moved in by 04/30/2026. Live Beautiful. Apply Today


Zumper Expert Rating

Our expert rating is based on a weighted average score of property attributes that renters care about most: price, amenities, location, quality, and trust.
9.7
/10
Excellent
Earning an outstanding 9.7 out of 10 overall rating, The Reserve @ BLU is a shining example of a what an exceptional rental property looks like. Most noteworthy, it excels at Price and Location—these two characteristics alone make this property an excellent choice for anyone seeking an elevated lifestyle with few trade-offs.
How we rated The Reserve @ BLU
Price·10A score that weighs the cost and location of the property, which we calculate by comparing rent prices of recent units to the median price of nearby rentals, adjusting for overall quality and features.
The Reserve @ BLU offers an excellent balance between price and value. It's priced competitively for its amenities, location, and other key features. Compared to the median price per bedroom in the area, this property is less than, or about the same as, nearby rentals, so residents can expect great value without too many compromises on their desired standard of living.
Amenities·9A score based on the amenities offered at this property compared to other rentals in the area. We consider the quantity, quality, and popularity of features both on site and within the units.
The Reserve @ BLU goes above and beyond to provide sought-after conveniences and desirable perks, including pets allowed. Renters looking for popular or luxurious features will find them here—and for that reason, The Reserve @ BLU receives one of the highest amenities scores.
Location·10A score based on proximity and ease of access to shops, restaurants, schools, and public transportation while considering the desirability of the area.
The Reserve @ BLU offers residents unparalleled convenience to popular points of interest, transportation, schools, and more, which provide an elevated quality of life. Communication with management is usually quick and easy, allowing for a more expedited application and renting process, saving you time and money.
Quality·10A score based on what makes the property stand out, such as luxury features, unique offerings, age of the building, and our ability to verify the accuracy of these details.
The Reserve @ BLU has notable characteristics that give it an edge. It is a verified property that stands out from others nearby as an exceptional choice for renters looking for a specific lifestyle. Offering a combination of prestige, modernity, and tailored living experiences, residents can expect nothing short of excellence at The Reserve @ BLU.
Trustworthiness·9A score based on the accuracy, completeness, recency, and usefulness of the information provided by this property, so you can trust that what you see is what you get.
The Reserve @ BLU has gone above and beyond to craft a useful, detailed description, demonstrating transparency and trustworthiness, and giving renters a clear picture of what to expect from the property and its management, so they can make an informed decision about whether the rental meets their needs.

The Reserve @ BLU is great for:

Pet owners

  • 1 pet hospital in the area

Property highlights

We compared every listing in the surrounding area to determine which amenities are most common. If a building lacks an amenity that most others in the area have, it is a con. If a building has an amenity most others in the area do not, it is a pro. Similarly, price, schools, and size are calculated relative to the size, price, and distance to schools of the other properties nearby.

How The Reserve @ BLU compares to other nearby properties.

Positives

Less expensive
The 3-bedrooms are cheaper than other similar listings nearby
Less expensive
The 2-bedrooms are cheaper than other similar listings nearby
Dishwasher
Dishwasher available in kitchen
Laundry available on site
Washers and dryers are available in-building or in-unit
Walk-in closet
More closet space on average

Considerations

Lacks images
Fewer than 10 photos available for this location

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Managed by Friedlam Partners, LLC.

Friedlam Partners, LLC.

Friedlam Partners LLC is a privately held real estate firm that owns, develops, and manages multi-family properties throughout the United States. We pride ourselves on our entrepreneurial thinking, commitment to excellence, and teamwork in all aspects of ownership, development, and property management. Our long-term investment philosophy allows us to invest in our communities and focus on providing a superior quality living experience to our residents.

Rent trends in Durham

1-bedroom apartments here are priced 28% lower than 1-bedrooms in Durham.

If you decide to upgrade your space, you can expect 2-bedrooms at The Reserve @ BLU to be 26% less than the average for similarly sized apartments in Durham.

3-bedroom apartments at The Reserve @ BLU cost about 33% less than the average rent price for 3-bedroom apartments in Durham.

4-bedroom apartments at The Reserve @ BLU cost about 31% less than the average rent price for 4-bedroom apartments in Durham.

Median rents as of Mar 21 2026.
Durham
A table of studio rental data trends in Durham
MonthMedian Rent
April 2024$1,536
May 2024$1,493
June 2024$1,496
July 2024$1,438
August 2024$1,417
September 2024$1,443
October 2024$1,545
November 2024$1,476
December 2024$1,432
January 2025$1,419
February 2025$1,431
March 2025$1,382
April 2025$1,404
May 2025$1,451
June 2025$1,470
July 2025$1,453
August 2025$1,508
September 2025$1,445
October 2025$1,407
November 2025$1,428
December 2025$1,427
January 2026$1,428
February 2026$1,422
March 2026$1,380

Affordability calculator

Can I afford to live at 1237 Naples Place?

Bedrooms

Rent-to-income ratio

30%

Slide to adjust the percentage of your monthly income you are willing to spend on rent.
The general rule of thumb is to spend around 30% or less of your income on rent.
Recommended income

$36,000/yr

With your selected rent-to-income ratio, you'd ideally want to make $36,000 annually to afford this 1-bedroom monthly rent price of $900.
For more information on rent affordability, visit our rent calculator.

Schools near The Reserve @ BLU

Merrick-Moore Elementary School

2325 cheek rd

durham, NC, 27704

PK, K-5Public
C+

Ignite Online Academy

5321 ephesus church rd.

durham, NC, 27707

K-12Public

Pleasant Grove Elementary School

3605 pleasant grove church rd

morrisville, NC, 27560

PK, K-5Public
A-

Parkside Elementary School

332 parkside valley dr

morrisville, NC, 27560

PK, K-5Public
A

Hortons Creek Elementary

7615 o'kelly chapel rd

cary, NC, 27519

PK, K-5Public
A
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Internet available near The Reserve @ BLU

Neighborhood

NEIGHBORHOOD VIBE
Peaceful and quiet
Noise-canceling headphones not required in this mostly noise free area.

Getting around Durham near 1237 Naples Place

Walking

4/10
Fewer daily needs are within walking distance (unless you’re up for a challenge).

Driving

10/10
Commuting is easy with multiple accessible routes and plenty of parking.

Cycling

3/10
This is semi-bikeable, but you’ll need another way of getting around.

Transit

3/10
There are a few mass transit options within the area.

Points of interest for 1237 Naples Place, Durham

Groceries

1/10
Closest supermarket further than a 30-minute walk

Shopping

3/10
Some shops within walking distance

Cafes

2/10
Few or no cafés within walking distance

Restaurants

4/10
Some restaurants within walking distance

Primary schools

3/10
At least one elementary school within a 30-minute walk

High schools

1/10
Closest high school further than a 30-minute walk

Nightlife

2/10
Few or no bars within walking distance

Explore the area around 1237 Naples Place

El Atoron
1109 N Miami Blvd
Food Lion
2400 Holloway St
Town Deli & Grocery
801 N Alston Ave
Compare Foods
2000 Avondale Dr
Ideal's Sandwich & Grocery LLC
2108 Angier Ave

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