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Updated 22 Hours Ago

Highlights

  • Pet Friendly
  • Fitness center
  • Modern living
  • Upscale amenities
  • Outdoor firepit
  • Smoke-free
  • Rooftop patio

Location

55 River Bend Rd, La Crosse, WI 54603, USA
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Contact

Management

Bluffview Apartments, LLC

Leasing office

(608) 781-1275

Property Overview

Brand New offers a strong blend of upscale living and everyday convenience, with standout amenities like a fitness center, rooftop patio, outdoor firepit, and smoke-free environment. Its high location and amenities ratings, along with plentiful nearby dining, fitness, and pet-related options, make it appealing for active lifestyles and social routines, while its many photos, solid trustworthiness, and strong value per square foot add to its overall appeal.

This summary uses Zumper’s proprietary data. “Zumper Expert Ratings,” “Things you’ll love,” and “Great for” are based on our internal analyses of market trends and renter insights.

Zumper Expert Rating

7.3
Very Good
Brand New is worth considering and a notable rental in the neighborhood. Residents prioritizing Amenities will find this property to be a solid option for their next home. It may not stand out for Price, but it offers a satisfying, above-average quality of life.

Things you’ll love

  • More space
  • Dishwasher
  • Elevator

Great for

  • Social life
  • Pet owners
  • Wellness

Floor plans

2BR/2.0BA2 bed2 bath1,103 sqft$2,550 /mo1 unit availableLocated in La Crosse, WI, this two-bedroom, two-bath apartment offers contemporary living with river views and access to a variety of on-site amenities. Residents can enjoy social and entertainment space in the clubroom, relax in the sauna, or work out in the fitness room. Outdoor living includes a roof top patio with grilling stations and fire tables, while convenient heated covered parking and dog washing stations add practical benefits. The building’s features are designed to support an active, comfortable lifestyle with scenic river vistas.
5083 bed2 bath1,246 sqft$2,800 /mo1 unit availableDiscover this brand-new 3-bedroom, 2-bath apartment in the heart of La Crosse. Designed for contemporary living, the building offers on-site amenities including a fitness center and sauna, a clubroom with kitchen for gatherings, a rooftop patio with views, and a shuffleboard area for recreation. Located centrally in La Crosse, this residence provides convenient access to nearby shops and services while delivering modern finishes and thoughtful layouts throughout the unit.

Let's explore this property.

Amenities for Brand New

Apartment Amenities

Central HeatCentral Heating/Air

Appliances

DishwasherIn-Unit Laundry
MicrowaveRange
RefrigeratorStove
Washer and Dryer

Building

Cats OKClubroom
Dogs OKFitness Center
Rooftop PatioSauna

Grounds

Grilling stationsRiver Views
Shuffle Board

Services

Clubroom with KitchenDog-Washing Stations
Water, Trash and Sewer Included
Units, floor plans, amenities, dimensions, details, availability, and prices may be approximate and subject to change. Please contact a community representative for more information.

Policies and fees

Applicants

Applicants

One-time.

Contact Property

REQUIRED FEES

Security Deposit

One-time. Refundable.

Contact Property

Dog Policy

Allowed
Limit1

Cat Policy

Allowed
Limit1

Questions about this property’s policies and fees?

Building details

Property details

Units51
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About Brand New

HomeApartments in La Crosse Brand New

Discover the unique blend of historic charm and modern living at War Eagle Apartments - a premier mixed-use, smoke-free development in the heart of La Crosse, WI. Located along the scenic Black River within the vibrant River Point District, War Eagle offers the perfect fusion of residential comfort and commercial convenience. This six-story building will feature 51 modern apartments, each designed for style and functionality. Residents will enjoy upscale amenities including a rooftop patio, outdoor firepit, fitness center, and more, all offering picturesque views of the river and cityscape. War Eagle Apartments pays homage to La Crosse's rich history, taking its name from the famed War Eagle riverboat, which met a tragic fate when it sank in 1870 near this very site. The building’s design and location honor this legacy while embracing a contemporary lifestyle. Situated in downtown La Crosse, War Eagle offers unparalleled access to everything the city has to offer. Shops, restaurants, parks, walking trails, and convenient public transportation are all just steps away, providing residents with both convenience and connectivity to the community’s best amenities. Whether you're looking to relax by the river or enjoy the bustling downtown atmosphere, War Eagle Apartments is where you’ll want to call home.


Zumper Expert Rating

Our expert rating is based on a weighted average score of property attributes that renters care about most: price, amenities, location, quality, and trust.
7.3
/10
Very Good
Brand New is worth considering and a notable rental in the neighborhood. Residents prioritizing Amenities will find this property to be a solid option for their next home. It may not stand out for Price, but it offers a satisfying, above-average quality of life.
How we rated Brand New
Price·5A score that weighs the cost and location of the property, which we calculate by comparing rent prices of recent units to the median price of nearby rentals, adjusting for overall quality and features.
Monthly rent at Brand New is significantly more expensive than other properties in local neighborhoods. Because of the risk associated with the significant cost difference, this building received a 5/10. Some might think the increased cost is justified by the amenities, but it's worth taking a thorough look for yourself and deciding if any premium benefits are worth the extra expense.
Amenities·10A score based on the amenities offered at this property compared to other rentals in the area. We consider the quantity, quality, and popularity of features both on site and within the units.
Brand New stands out as a premier property with an impressive array of amenities and an excellent standard of living. Residents here have access to many of the most popular and desired perks—pets allowed—making this one of the top choices for renters seeking unparalleled comfort and convenience.
Location·9A score based on proximity and ease of access to shops, restaurants, schools, and public transportation while considering the desirability of the area.
Brand New is exceptional when it comes to location and conveniences. Communication with management or leasing staff is usually quick and easy and they often use advanced scheduling and communication tools to streamline the process. The location of this property offers easy access to popular points of interest in the area and options for getting around.
Quality·6A score based on what makes the property stand out, such as luxury features, unique offerings, age of the building, and our ability to verify the accuracy of these details.
While Brand New does not have many hallmark characteristics to highlight, it has some qualities and features that will resonate with a broad range of renters.
Trustworthiness·8A score based on the accuracy, completeness, recency, and usefulness of the information provided by this property, so you can trust that what you see is what you get.
The level of transparency this property provides distinguishes it as a great rental. With a high attention to detail and desirable features, renters can be sure they will get an accurate picture of their potential new home.

Brand New is great for:

Social life

  • 93 restaurants within 1 mile of this property
  • Areas nearby are accessible by walking
  • Diverse age groups live in this area
  • This community has public spaces on site, like fitness centers or pools

Pet owners

  • Outdoor spaces are available at this property
  • 2 pet grooming services nearby
  • 3 pet supply stores near the property

Wellness

  • On-site fitness center or gym
  • HVAC systems available onsite
  • 16 sports facilities (like tennis courts) nearby
  • 26 gyms or yoga centers nearby

Property highlights

We compared every listing in the surrounding area to determine which amenities are most common. If a building lacks an amenity that most others in the area have, it is a con. If a building has an amenity most others in the area do not, it is a pro. Similarly, price, schools, and size are calculated relative to the size, price, and distance to schools of the other properties nearby.

How Brand New compares to other nearby properties.

Positives

More space
The 2-bedroom is 1246 sqft larger than other listings nearby
More space
The 1-bedroom is 640 sqft larger than other listings nearby
Dishwasher
Dishwasher available in kitchen
Elevator
Improved accessibility features
Images Available
There are at least 10 photos of this address

Considerations

Greater distance from middle schools
The nearest middle school is farther than 1 mile away
Greater distance from grade schools
The nearest elementary school is farther than 2 miles away
No laundry facilities available
This property doesn't offer on-site or in-unit washers and dryers

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Rent trends in La Crosse

If you decide to upgrade your space, you can expect 2-bedrooms at Brand New to be 124% more than the average for similarly sized apartments in La Crosse.

3-bedroom apartments at Brand New cost about 101% more than the average rent price for 3-bedroom apartments in La Crosse.

Median rents as of Aug 1 2026.
La Crosse
A table of studio rental data trends in La Crosse
MonthMedian Rent
August 2024$721
September 2024$725
October 2024$725
November 2024$727
December 2024$724
January 2025$737
February 2025$744
March 2025$718
April 2025$696
May 2025$695
June 2025$667
July 2025$674
August 2025$710
September 2025$706
October 2025$707
November 2025$750
December 2025$729
January 2026$695
February 2026$733
March 2026$742
April 2026$750
May 2026$750
June 2026$750
July 2026$750
August 2026$773

Affordability calculator

Can I afford to live at 55 River Bend Rd?

Bedrooms

Rent-to-income ratio

30%

Slide to adjust the percentage of your monthly income you are willing to spend on rent.
The general rule of thumb is to spend around 30% or less of your income on rent.
Recommended income

$102,000/yr

With your selected rent-to-income ratio, you'd ideally want to make $102,000 annually to afford this 2-bedrooms monthly rent price of $2,550.
For more information on rent affordability, visit our rent calculator.

Schools near Brand New

Emerson Elementary School

2101 campbell rd

la crosse, WI, 54601

PK, K-5Public
B

La Crosse Offsite Preschool

807 east ave s

la crosse, WI, 54601

PKPublic

Onalaska Prekindergarten Partner School

200 eagle bluff ct

onalaska, WI, 54650

PKPublic

Hved Spectrum Program

511 main st

caledonia, MN, 55921

PK, K-12Public
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Internet available near Brand New

Neighborhood

NEIGHBORHOOD VIBE
Peaceful and quiet
Noise-canceling headphones not required in this mostly noise free area.

Getting around La Crosse near 55 River Bend Rd

Walking

5/10
Some shops and stores are within a few minutes.

Driving

9/10
Commuting is easy with multiple accessible routes and plenty of parking.

Points of interest for 55 River Bend Rd, La Crosse

Groceries

7/10
The nearest general grocery store is within a 10-minute walk, and there are also a few specialist food stores nearby.

Shopping

3/10
Few fashion stores are within walking distance.

Cafes

2/10
Few cafés are within walking distance.

Restaurants

5/10
Some restaurants are within walking distance.

Primary schools

10/10
At least one elementary school within a 5-minute walk.

High schools

10/10
At least one high school within a 5-minute walk.

Nightlife

4/10
Some bars are within walking distance.

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