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Highlights

  • Rent Special
  • Pet Friendly
  • Stainless steel appliances
  • Private outdoor spaces
  • Pool with sundeck
  • Bright interiors
  • Relaxed living experience
  • In-home laundry options

Location

2000 Rookery Bay Dr, Naples, FL 34114, USA
Hi! Let’s figure out if this property is right for you.

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Tour South Bay Apartments

Contact

Management

Rushmore Management

Leasing office

(844) 326-6875 ext. 3460

Open 

Monday 9:00 am–5:00 pm ET

Property Overview

South Bay Apartments offers a strong mix of value, comfort, and convenience, with an 8.8 Zumper Expert Rating, top marks for price and amenities, and a highly rated location. It features stainless steel appliances, private outdoor spaces, a pool with sundeck, bright interiors, and in-home laundry options, and it stands out for work-from-home, fitness, pet-friendly, and social-life appeal.

This summary uses Zumper’s proprietary data. “Zumper Expert Ratings,” “Things you’ll love,” and “Great for” are based on our internal analyses of market trends and renter insights.

Zumper Expert Rating

8.8
Very Good
With a solid 8.8 out of 10 overall, South Bay Apartments is a great option for renters. While some aspects, like Quality, might not be as distinguished as other properties nearby, South Bay Apartments has a number of attractive features—namely its Price— so you can be assured your rent will come with a high standard of living.

Things you’ll love

  • Elementary school nearby
  • High school nearby
  • Middle school nearby

Great for

  • Wellness
  • Pet owners
  • Social life

Floor plans

1BR - 1BTH1 bed1 bath750 sqft$1,450 /mo3 units available
2BR - 2BTH2 bed2 bath981 sqft$1,695 /mo3 units available
3BR - 2BTH3 bed2 bath1,108 sqft$1,950 /mo3 units available

Let's explore this property.

Amenities for South Bay Apartments

Apartment Amenities

Air ConditioningBalcony
Ceiling FanIn Unit Dryer
PatioWalk-in Closet
Window Coverings

Appliances

DishwasherIn Unit Washer
In-Unit LaundryMicrowave
Refrigerator

Tech

Cable or Satellite AccessHigh-Speed Internet

Building

Cats OKClubhouse
Dogs OKFitness Center
Onsite LaundryResidents Lounge
Roof DeckSmoke Free Community & Buildings
Smoke-free

Grounds

Basketball CourtsOutdoor Space
PlaygroundSwimming Pool

Services

Availability 24 HoursBilingual
On-Site MaintenanceOn-Site Management

Neighborhood

Walking Trail

Other

Cosign - Re-qualify and Move-in with a Bond
Units, floor plans, amenities, dimensions, details, availability, and prices may be approximate and subject to change. Please contact a community representative for more information.

Policies and fees

Applicants

Application Fee (Per Applicant)

Per-applicant. Refund Policy: Non-refundable.

$75

REQUIRED FEES

Administrative Fee

Monthly. Refund Policy: Non-refundable.

$130

Security Deposit

One-time.

$1,000

OPTIONAL FEES

Parking Policy

Surface Lot

Surface Lot

Parking Fee

Monthly. 2 surface lots max. 1 total spaces.

$0

Dog Policy

Allowed
Limit2
Breed restrictionsYes

Breed restrictions apply.

Cat Policy

Allowed
Limit2

Cat

Pet Terms

2 cats max. Cat $400 deposit for first pet, $200 for second pet. 2 pets max.

Pet Fee

One-time fee per pet.

$0

Pet Deposit

One-time deposit per pet.

$400

Dog

Pet Terms

2 dogs max. Dog $400 deposit for first pet, $200 for second pet. 2 pets max.

Pet Fee

One-time fee per pet.

$0

Pet Deposit

One-time deposit per pet.

$400

Questions about this property’s policies and fees?

Building details

Property details

Year built1990
Units204
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About South Bay Apartments

HomeApartments in Naples South Bay Apartments

South Bay Plantation, now under new management, offers a relaxed living experience designed for comfort and connection in Naples. Our 1-, 2-, and 3-bedroom apartment homes feature bright interiors, stainless steel appliances, in-home laundry options, and private outdoor spaces that invite fresh air and natural light inside. Throughout the community, residents can enjoy inviting shared spaces including a pool with sundeck, a welcoming clubhouse, and outdoor gathering areas designed for easygoing Florida living.


Year Built: 1990

Zumper Expert Rating

Our expert rating is based on a weighted average score of property attributes that renters care about most: price, amenities, location, quality, and trust.
8.8
/10
Very Good
With a solid 8.8 out of 10 overall, South Bay Apartments is a great option for renters. While some aspects, like Quality, might not be as distinguished as other properties nearby, South Bay Apartments has a number of attractive features—namely its Price— so you can be assured your rent will come with a high standard of living.
How we rated South Bay Apartments
Price·10A score that weighs the cost and location of the property, which we calculate by comparing rent prices of recent units to the median price of nearby rentals, adjusting for overall quality and features.
South Bay Apartments offers an excellent balance between price and value. It's priced competitively for its amenities, location, and other key features. Compared to the median price per bedroom in the area, this property is less than, or about the same as, nearby rentals, so residents can expect great value without too many compromises on their desired standard of living.
Amenities·10A score based on the amenities offered at this property compared to other rentals in the area. We consider the quantity, quality, and popularity of features both on site and within the units.
South Bay Apartments stands out as a premier property with an impressive array of amenities and an excellent standard of living. Residents here have access to many of the most popular and desired perks—pets allowed—making this one of the top choices for renters seeking unparalleled comfort and convenience.
Location·9A score based on proximity and ease of access to shops, restaurants, schools, and public transportation while considering the desirability of the area.
South Bay Apartments is exceptional when it comes to location and conveniences. Communication with management or leasing staff is usually quick and easy and they often use advanced scheduling and communication tools to streamline the process. The location of this property offers easy access to popular points of interest in the area and options for getting around.
Quality·6A score based on what makes the property stand out, such as luxury features, unique offerings, age of the building, and our ability to verify the accuracy of these details.
While South Bay Apartments does not have many hallmark characteristics to highlight, it has some qualities and features that will resonate with a broad range of renters.
Trustworthiness·8A score based on the accuracy, completeness, recency, and usefulness of the information provided by this property, so you can trust that what you see is what you get.
The level of transparency this property provides distinguishes it as a great rental. With a high attention to detail and desirable features, renters can be sure they will get an accurate picture of their potential new home.

South Bay Apartments is great for:

Wellness

  • On-site fitness center or gym
  • On-site pool or spa
  • 8 parks nearby
  • HVAC systems available onsite

Pet owners

  • Outdoor spaces are available at this property
  • 1 pet hospital in the area

Social life

  • Community gathering spaces on-site (lounges, rooftops, etc.)
  • This community has public spaces on site, like fitness centers or pools
  • Areas nearby are accessible by walking
  • Diverse age groups live in this area

Property highlights

We compared every listing in the surrounding area to determine which amenities are most common. If a building lacks an amenity that most others in the area have, it is a con. If a building has an amenity most others in the area do not, it is a pro. Similarly, price, schools, and size are calculated relative to the size, price, and distance to schools of the other properties nearby.

How South Bay Apartments compares to other nearby properties.

Positives

Elementary school nearby
There is an elementary school 1 mile away
High school nearby
There is a high school 2 miles away
Middle school nearby
There is a middle school 1 mile away
Less expensive
The 1-bedrooms are cheaper than other similar listings nearby
Less expensive
The 3-bedrooms are cheaper than other similar listings nearby
Images Available
There are at least 10 photos of this address
Laundry available on site
Washers and dryers are available in-building or in-unit
Walk-in closet
More closet space on average

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Rent trends in Naples

1-bedroom apartments here are priced 22% lower than 1-bedrooms in Naples.

If you decide to upgrade your space, you can expect 2-bedrooms at South Bay Apartments to be 43% less than the average for similarly sized apartments in Naples.

3-bedroom apartments at South Bay Apartments cost about 55% less than the average rent price for 3-bedroom apartments in Naples.

Median rents as of Aug 15 2026.
Naples
A table of studio rental data trends in Naples
MonthMedian Rent
August 2024$1,900
September 2024$1,872
October 2024$1,886
November 2024$1,802
December 2024$1,561
January 2025$1,498
February 2025$1,600
March 2025$1,743
April 2025$1,750
May 2025$1,519
June 2025$1,672
July 2025$1,528
August 2025$1,420
September 2025$1,293
October 2025$1,355
November 2025$1,359
December 2025$1,335
January 2026$1,352
February 2026$1,282
March 2026$1,297
April 2026$1,407
May 2026$1,395
June 2026$1,373
July 2026$1,593
August 2026$1,816

Affordability calculator

Can I afford to live at 2000 Rookery Bay Dr?

Bedrooms

Rent-to-income ratio

30%

Slide to adjust the percentage of your monthly income you are willing to spend on rent.
The general rule of thumb is to spend around 30% or less of your income on rent.
Recommended income

$58,000/yr

With your selected rent-to-income ratio, you'd ideally want to make $58,000 annually to afford this 1-bedroom monthly rent price of $1,450.
For more information on rent affordability, visit our rent calculator.

Schools near South Bay Apartments

Manatee Elementary School

1880 manatee rd

naples, FL, 34114

PK, K-5Public
B+

Collier Virtual School

3710 estey ave

naples, FL, 34104

K-12Public
C-

New Beginnings Alternative School - Naples

3710 estey ave

naples, FL, 34104

3-8Public
C+

Naples Area Teenage Parenting

2925 titan way

naples, FL, 34116

PK, 6-12Public

Lavern Gaynor Elementary School

2965 44th terrace sw

naples, FL, 34116

PK, K-5Public
B
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Internet available near South Bay Apartments

Neighborhood

NEIGHBORHOOD VIBE
Peaceful and quiet
Noise-canceling headphones not required in this mostly noise free area.

Getting around Naples near 2000 Rookery Bay Dr

Walking

3/10
Fewer daily needs are within walking distance (unless you’re up for a challenge).

Driving

9/10
Commuting is easy with multiple accessible routes and plenty of parking.

Cycling

5/10
More spots are within biking distance and some roads are cyclist-friendly.

Transit

0/10
FYI, there are little to no public transit options within walking distance.

Points of interest for 2000 Rookery Bay Dr, Naples

Groceries

4/10
At least one supermarket within a 20-minute walk

Shopping

4/10
Some shops within walking distance

Cafes

2/10
Few or no cafés within walking distance

Restaurants

3/10
Some restaurants within walking distance

Primary schools

1/10
Closest elementary school further than a 30-minute walk

High schools

0/10
Closest high school further than a 30-minute walk

Nightlife

1/10
Few or no bars within walking distance

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